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GENERATION Y AND ONLINE CONSUMPTION
“Digital is reshaping the grocery shopping experience in the post-recession economy,
as consumers turn to new channels to help plan their shopping trips”.
-Gretchen Joyce, COO at MaxPoint Interactive
Generation Y is fast becoming the largest
consuming segment among all age-based demographics
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Source: Forrester Research Online Retail Forecast, 2012 to 2016
INCREASING TREND TO SHOP ONLINE
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GEN Y -- THE PRIMARY CONSUMER
AVERAGE WEEKLY SPENDING ON FOOD
July 9-12,2012 // GALLUP
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• More than 90% of shoppers regularly research products online before purchasing them in-store.
• More than 40% of mothers responsible for grocery shopping and those in the 25-54 age group indicate that in the past year they have started shopping at multiple grocery stores to get the best prices and deals.
• 60% decide which brand to purchase while they are in the store based on price, coupons and special promotions.
PRICE IS PARAMOUNT
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INSIDE THE 21ST CENTURY GROCERY CONSUMER
CONSUMER SELECTION BASED UPON
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A marketing platform to connect next generation shoppers with local vendors
A PROFILE-BASED PRICE AGGREGATOR75% of consumers choose store based on
price alone. Dice Price provides a platform to service this demographic of consumers.
PLATFORM FOR VENDORS TO FEATURE PRODUCTS
Dice Price also provides vendors with a platform to compete against other vendors on select (or even all) items such as alcohol or produce.