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Diary of Marie’s eBusiness Startup Sweet Fashion FriendsUNWRAP THE UNIQUENESS IN YOU!
SWEET FASHION FRIENDS IS A YOUNG COMPANY, BASED OUT OF ATLANTA, GA THAT SPECIALIZES IN CHILDREN APPAREL & ACCESSORIES
Meet the Sweet Fashion Friends The Sweet Fashion Friends were inspired to create a brand that is non-exclusive. Kids from all nationalities can relate to the Sweet Fashion Friends.
Our Mission Sweet Fashion Friends primary Mission is to inspire children through its
branded apparel, offering uncompromised material and comfort by incorporating 3 core principles in every product delivered:
FAST FUN
FLEXIBLE
Theme FAST eliminate the hassle of buttons, zippers and snaps
FUN the brand consists of colorful characters that kids can relate to
FLEXIBLE providing durable, adaptive, comfortable apparel that can easily get on or off
Product to Market Strategy Phase I: Launch Sweet Fashion Friends and test the market with branded products …
◦ T-Shirts◦ Bracelets◦ Accessories
Phase II: Introduce comfortable clothing apparel for boys and girls
Target Demographic Parents who have awareness of inclusiveness, and their children
needs Children in general between 3-10 years old Children with learning disabilities Children with limited mobility Children with Sensory Process Disorder• Autism Spectrum Disorder
Goal & Purpose INSPIRE kids through SFF branded apparel and accessories by allowing
them to embrace their individuality
ADAPT mainstream fashion for ALL kids despite their differences
EMPOWER kids through thought, independence and fashion combined
BUILD confidence in kids by providing quality, uncompromised apparel
Stay tuned each Monday at 4PM to learn more about
what’s happening with the Sweet Fashion Friends.
Questions Are Welcomed!