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DHAKAA Rising Metropolis
Recent Rise in Standard of Living
YOUTHSLeading Dynamic Lives
Attending Wide Variety of Events
DIGITAL PRESENCEAt the center of our day to day lives
zEmphasises Convenience
THE BEST SOCIAL MEDIA PLATFORMSNot only simplify the social experience, but broaden it.
OUR IDEAis NOT focused only on convenience.
THE WHOLE PACKAGESpeaks to both Event-Goers AND Organisers
And Brings Them Together
DHAKACONNECTYour City, Your Events. Always Connected, Anywhere, Anytime.
Prepared for
A.T.M. Jakaria KhanLecturer
Institute of Business AdministrationUniversity of Dhaka
AComputer
Applications (K202)
Presentation
TEAM
Muhtasim Sarowat Rayed (ZR-61)
Shatabdi Biswas (RH-12)
Arifur Reza Chowdhury (ZR-23)
Sharmili Nowshin Kabir
(RH-30)Rafi Ahmed(ZR-60)
Head of Operations Head of Strategy Head of Finance Head of Marketing Product Development Lead
Outline
Market Analysis and
Potential
Competitor and
Industry Analysis
App Functionality and Features
Marketing Strategy and
Plan
Promotional Plan
Financials
Feasibility
Future Goals
Market Analysis
17 MillionPopulation of Dhaka
5%Urban Population Growth
Rate(More than Overall Population
Growth, 1.3%)
58%Of Population are
Aged 15-55
Market Analysis
27.55%Internet Penetration of
Mobile Users
21.6%Smartphone Penetration
Growth Rate(More than World Average of 20.3% ! )
10%Smartphone Penetration
122 Million Mobile Users
Market Potential
2.51 Million Estimated
Market Potential
User Growth
Pilot
Year 1
Year 2
Year 3
Year 4
Year 5
7000
6000
5500
4000
3000
2000
Market Segmentation
Geographic: Urban, Semi-Urban
Demographic:
15-55 Years
Students, Service-Holders,
Artists, Entrepreneurs, Photographers,
Intellectuals, Critics
Behavioral: Moderate and Avid
users of SmartphoneApps
Psychographic:Gregarious, Culture-
oriented, Sports-oriented, Outdoor-
oriented
Our Competitors
Competitor Analysis
Threat of New Entrants
BargainingPower of Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
RivalryAmongExisting
Competitors Porter’s Five Forces
Low Entry Barriers Necessitate Constant InnovationHIGH
Buyers have other avenues for knowing about events.HIGH
Facebook’s event features are largely rudimentary.MODERATE
Suppliers currently have no access to such an app. MODERATE
Only Eventbrite is active in Dhaka.Very Low User Engagement
LOW
DHAKA CONNECTFunctionality and FEATURES
App Platform
Payment Platform
Selected Banks
Features
UsersMap View
Category ViewCalendar View
Event Board
User Homepage
Event Review
Sync With Major Social
Platforms
Live Event Coverage
Dynamic Traffic View
Features
Organisers
Analytics Event Page
Organiser PagePaid Reach
SWOT Analysis
Strengths Weakness
Threats Opportunities
S W
OT First app of its kind for local market; Opportunities
Low Barriers to EntryThreats
Focuses only on Dhaka CityWeakness
StrengthsVariety of rich features that are lacking in competitors
Market Strategy
Ansoff’sMatrix
Market Penetration
Product Development
Market Development Diversification
Long-term plan to utilize data-mining, consumer profiling
and provide more value-addition to organisers.
More Holistic Services
Dhaka Connect will play pivotal role in developing the marketFirst Mover Advantage
Gradual Product Development
Release Beta Version, then 1 Year Free Trial that will transition into Freemium/Premium
Release Free Versions First
Progress from Basic Features to Upgrades
Marketing
Plan
Positioning
Detailed InformationLimited Information
Low User Participation
High User ParticipationDhaka
Connect
Vamos
EventBrite
Dhaka Happenings
DhakaTown.Net
Song Kick
Points of Parity
Event categorization
User friendly interface
Points of Difference
Our Value proposition
“A one-stop social portal for every events and programs that will be organized in Dhaka, catering to the needs of a diverse customer base of 15-55 years.”
Promotional
Plan
Target Audience
Direct Users
Mobile Banking and E-Ticketing
Sites
Digital Marketing
Firms
App Reviewers, Blog Sites
Event Organisers
Aims of Promotional
Campaign
Make DHAKA CONNECT
easily accessible via websites
App Store Optimisation
(ASO)
Social Media
Integration
Favorable App
Reviews
Industry Awards
Promotional Campaign Timeline
Year 1
Distributing Fliers, Posters to Educational Institutes and Workplaces
Giving Elevator Pitches to Organisers
Social Media PromotionYoutube Commercials, Facebook Page
Featured in Tech Supplements of Newspapers
Promotional Campaign Timeline
Continue Year 1 Activities
Sponsoring Youth Based Events
Radio Show Appearances
Year 2
Promotional Campaign Timeline
Continue Year 1 and 2 Activities
Print Advertisements to Reach Older Audience (35-55 Years of Age)
Year 3
Promotional Campaign Timeline
Year 4
Continue Year 1, 2 and 3 Activities
TVCs
Radio Ads
Promotional Campaign Timeline
Year 5Discontinue Year 2 and 3 Activities
Launch Website
Hold Meet and Greet Events with Organisers
Financials
Financing Strategy
Startup ModelAngel InvestorsVenture Capitalists
Revenue Sources
Phase 1
Subscription FeesTicket Sales
Paid OutreachData Mining
Google AdsenseGoogle Adsense
Phase 2 (Year 2 Onwards)
Total Estimated Investment
PARTICULARS AMOUNT(IN BDT)
Application Development 350,000Cost of updates and adding new features (for five years) 150,000Cost of Pilot Implementation (marketing and administrative) 192,000Company Licensing and other legal expense 30,000Total Initial Investment 722,000
Pro-forma Income Statement
Particulars Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Revenue 5925 608900 1159940 1574625 2029665Total Operating Expense 114000 299000 295000 590000 697000Marketing Expenses 85000 265000 255000 545000 645000
Administrative Expense 15,000 20,000 25,000 30,000 35,000
Consultation Fee 9,000 9,000 10,000 10,000 12,000
Other Expenses 5,000 5,000 5,000 5,000 5,000
Operating Profit(loss) -108075 309900 864940 984625 1332665VAT (15%) -16211.3 46485 129741 147693.8 199899.8
Net Profit -91863.8 263415 735199 836931.3 1132765
Net Profit Margin
Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Profit margin -1550.44% 43.26% 63.38% 53.15% 55.81%
Return on Investment
Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Returnon Investment
-12.72% 36.48% 74.61% 50.81% 47.19%
FEASIBILITY
Market Feasibility
A lot of events are
organized in Dhaka city,
from concerts to seminars
to food based events.
New event organizing
companies are coming
up.
Currently, organisers often
cannot provide relevant
information in time to enough of
the targeted segment.
Technical Feasibility
Some Features are Present
in EventBrite Already.
Facebook already
utilizes Paid Reach.
Positive Recommendations from
Software Developer Contacts
Financial Feasibility
More than
30%ROI
More than
50%Profit Margin
from Years 2-5
Payback Period
1.8 Years
EXIT STRATEGY
If targeted number of
installs not achieved in
beta, continue until end of
Year 1.
If Results are still
unsatisfactory, we will
exit the business.
Consider selling off to
investors in case of
management crisis.
OUR FUTURE GOALS
Over
28,000Downloads
Over
5,000Events
Over
100Organisers
A True Social
Event Platform
Providing More Value-Added Services to Organisers
Detailed Analytics ReportsPlatform for Connecting with Other B2B Value Chain
Partners
