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As online marketers, we start reaching our users way, way before they actually reach our site. So why are we so focused on on-page when it comes to analytics? My presentation from the 2013 DFWSEM State of Search conference discusses how to measure marketing analytics and sell it internally.
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04/10/20231
Metrics to Show Your CEORuth Burr
Senior SEO
Moz.com
@ruthburr
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This is Not What We’re Doing.
@ruthburr
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So Why Are We Doing it Here?
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Google + Brands = BFF
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Google Users + Brands = BFF
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So Let’s Build a Brand!
…or start a band.@ruthburr
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Sessions, Not Searches
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Campaigns, Not Channels
@ruthburr
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OK But How Did It Go?
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Google Analytics Assisted Conversions
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To Infinity, and Beyond Conversions
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Speak Your CEO’s Language
Starring CEO Dog
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“I Built a PR9 Link”
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“I Got a Mention in the Media that Drove Traffic and Sales”
@ruthburr
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“I Grew Our Twitter Followers by 15%”
@ruthburr
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“We’ve Increased Reach and Engagement by 20%”
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“Our Competitors Have More Linking C-Blocks Than We Do”
@ruthburr
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“Our Competitor’s Brand Gets Mentioned Way More Often Than Ours Does”
@ruthburr
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“Maybe It Was All Branded Search?”
@ruthburr
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SO?
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Thanks Everybody!