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What you should consider if you're a developer looking to turn an app into a business. I first gave this talk at GeekUp Nottingham in Jan 2014
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onediary.com
• Show you what we're building
• Tech and Services
• Company and finance
• Prep for launch
Getting to Launch
onediary.com
• Productivity wrapper for existing calendar services
• Delivered as a service, not a phone app
• Initial focus on getting stuff into your calendar
• Vision is to redefine calendar services
Summary
onediary.com
Demo
onediary.com
• Ruby + Rails
• HTML + Javascript + Angular
• MongoDB and Redis
One Diary Stack
onediary.com
• AWSEC2, S3, Route53, CloudFront
• HerokuStaging
• MongoLab
• Redistogo
• Cloud66
Hosting
onediary.com
• airbrake.io
• mixpanel.com
• intercom.io
• github.com
• semaphoreapp.com
• postmarkapp.com
• trello.com
Services
onediary.com
• Check your employment contractCan you own your work?
• Do think about securitySee Buffer hack
• Privacy Policy & Terms of Servicehttp://automattic.com/privacy/http://en.wordpress.com/tos/
Legal
onediary.com
• Companies House - £15 + £13pa companieshouse.gov.uk
• VAT - Cash or Invoice Accountinghmrc.gov.uk
• Annual AccountsGet an accountant
• Accountancy Softwareclearbooks.co.uk
Company & Taxation
onediary.com
• SharesFounders and investors
• OptionsShould vest
• It's all about risk
• Joel's Totally Fair Method to Divide Up The Ownership of Any Startup
Ownership
onediary.com
• Always be pitchingUnderstand language that works
• Demo as soon as possibleTo people you don't know
• Build a mailing listbetali.st
• Actually launchFind an escapable reason
Launch
onediary.com
• Be ready to work anywhere
• Small and fast laptop
• CI pipeline
• Take trains
• Get someone else to do development
Bird's Top Tips
![[GDC2015] 5 Easy things to be just a bit more agile](https://img.pdfslide.us/doc/110x75/55b3924fbb61eb653a8b472c/gdc2015-5-easy-things-to-be-just-a-bit-more-agile.jpg)
