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Developing and Managing Microinsurance Products and Partners Dinah Verallo FAIR Bank 2010 RBAP‐MABS Na.onal Roundtable Conference Hya= Hotel and Casino, Manila June 3, 2010

Developing, Marketing, and Managing Micro-Insurance Products and Partners

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Page 1: Developing, Marketing, and Managing Micro-Insurance Products and Partners

DevelopingandManagingMicroinsuranceProductsandPartners

DinahVerallo

FAIRBank

2010RBAP‐MABSNa.onalRoundtableConferenceHya=HotelandCasino,ManilaJune3,2010

Page 2: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Developing and Managing Microinsurance Products

and Partners RBAP­MABS

RoundtableDiscussion03June2010

Page 3: Developing, Marketing, and Managing Micro-Insurance Products and Partners

BriefBackground

 Startofbankingoperations­1999 MicroMarket ­2002 InformalMI ­2002 MIRegulation ­2009 TransitionPlanning ­2010Jan­Feb Implementation ­2010Mar­Jun

Page 4: Developing, Marketing, and Managing Micro-Insurance Products and Partners

MICROINSURANCE MARKET

Regulatory Framework for Microinsurance

GOVERNMENT

BSP SEC FIN IC CDA Others

INFORMAL INSURANCE

National Strategy to Microfinance

RURAL BANKS

Page 5: Developing, Marketing, and Managing Micro-Insurance Products and Partners

MICROINSURANCE MARKET

Regulatory Framework for Microinsurance

GOVERNMENT

BSP SEC FIN IC CDA Others

FORMAL INSURANCE

INSURANCE COMPANIES

•  Clients’ Benefits

RURAL BANKS

•  Shared responsibility

•  Minimization of Risk

Page 6: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Why Opt for Formal Microinsurance?

CLIENT’S BENEFITS • RB and IC

relationship fosters improved services and insurance product

• Lower premiums •  Faster claim

procedure

SHARED RESPONSIBILITY • Rural Bank and

the Insurance Company

• RB as the institutional microinsurance client

RISK MINIMIZATION • Compliance • Reputation

(assurance of systematic procedures on claims)

•  Financial

Page 7: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

 Fearoftheunknownmakesusresistforchange

 KnowingWheretoGo,WhattoExpectinthe

Journey,andHowtoEnjoytheRide

  Research Phase

Page 8: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment   MI Regulatory

Framework

  BSP Circular No. 683

Series of 2010

  Market Information

  Parameters in

Choosing MI Partner

  Research Phase

Page 9: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment   MI Regulatory

Framework

  BSP Circular No. 683

Series of 2010

  Market Information

  Parameters in

Choosing MI Partner

  Research Phase

Technical Support

Page 10: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment

Market Needs/Preference

  Research Phase Market Information

Technical Support

Page 11: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment

Focus Group Discussion

  Research Phase Market Information

Technical Support

Page 12: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment

Pioneer Life Inc.

  Research Phase Choosing MI Partner

Technical Support

Page 13: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  External Environment   Strengths vs.

Weaknesses

  Gap Analysis

  Need vs. Existing

Capability

  Research Phase

  Internal Environment

Page 14: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Capability-Building   Infrastructure Lay-out

 Product Development

Team

  Product Features

  Procedures

 MI Partnership

Negotiation

  Implementation Phase

Technical Support

Page 15: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Product Development Plan

  Infrastructure Lay-Out/ Transition Plan

  Eligibility

  Features

  Processes

  Guidelines

  Promotions

  Choosing

the right MI

Partner

Page 16: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Product Development Plan

  Communication Plan

Share- holders

Clients

Personnel

  Infrastructure Lay-Out/ Transition Plan

Page 17: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Product Development Plan

  Communication Plan

  Training Plan

  Rationale

  Product

  Procedures

  Infrastructure Lay-Out/ Transition Plan

Page 18: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Product Development Plan

  Communication Plan

  Training Plan

  MIS Plan

  Reconciliation of

Balances

  Cut-Off of Informal

Insurance Database

  Baseline Data

  Infrastructure Lay-Out/ Transition Plan

Page 19: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Training (Internal)   Preparing the

Employees for the

Change

  Understanding the

Regulatory

Framework

  Implementation Phase

Technical Support

Page 20: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Training(Internal)

 Understanding the

Basic Procedures on

Availment and Claims

  Implementation Phase

Technical Support

Page 21: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  The MI Partner must support

  Fast Processing of

claims

  Simplified Claims

Procedures

  Alternative/

Substitute

Documents

  Finding the Right MI Partner

Page 22: Developing, Marketing, and Managing Micro-Insurance Products and Partners

Keys to Successful Transitioning

  Negotiation with the MI  Choose a MI Partner

that supports your

value proposition

  Duly authorized by

law and has complied

all requirements

  Willing to support all

the promotions

campaign of the bank

  Finding the Right MI Partner

Page 23: Developing, Marketing, and Managing Micro-Insurance Products and Partners

ThankYou.