DEVELOPINGINTERNATIONALWINE BRANDS

MÁXIMA X-TREME

5. STYLO

3. BRAND

1. WINERY 2. WINE

4. IMAGE

6. PACKAGING

INTERNATIONALWINE

CONCEPT

6. BACK LABEL

0. CONCEPT

INTERNATIONALIZATION DESIGN WINE

Int. Wine ConceptI+D+WINE model

1. WINERY

Spain. Calatayud wine region. Elaborating wines since 1965. Old Vine Grenache. MW & top winemakers cooperating

with the winery for years. Experience with top worldwide

distributors. Consistent quality. Solid values. Good

ratings and prescriptor opinions.

Bodega San GregorioIdentify winery STRENGHTS

2. WINE

Entry-level, young red. 100% Old Vine Grenache. 14,5% alc. Full-bodied. Fruity, intense, high concentration, spicy,

warm finish. 89-87 points last vintages.

Solid Value.High price/quality ratio.

POWER

Old Vine GrenacheIdentify your PROMISE. Find you sales “tags”.

3. BRAND

English+Spanish: Spanglish At least French, German, English

& Spanish native or basic speakers understand.

Xtreme sports oriented. Xtreme sports will give you a

reward -the sensation- if you are willing to accept the risk.

MÁXIMA X-TREME

Risk: Calatayud d.o. (unknown region)Sensation: Power, intensity, body….

Choose a Name for your story that is easy to be understood by your AUDIENCE.

4. IMAGE

X-TREME Sports theme. Bungee Jumping, the reference. Color and size integration. Brand & Image according to the

stylo. Consider the range expansion;

climbing, rafting….

Helps to communicate the STORY; Be original! Let your wine scape from the self

5. STYLO

Minimalist. Black & White. Brand+variety (+vintage). No iddle text. Not many details. Screw-cap for young wines. New world concept.

ADAPT your story to winner stylos (or get your own!)

6. BACK LABEL

Wine (bottle) sits on the table with you and your friends.

Brand & Variety (&Vintage) on top.

Tasting Note. Credits & Legal info. Color, fonts, stylo coordination. Paper; same quality as front.

It helps to convince, to memorize and improves“user” EXPERIENCE.

7. PACKAGING

Cork VS Sinthetic VS screw-cap. Size and weight of the bottle increases

(or decreases) the perceived value. Use a paper that transmit. Use the Box to tell your story, there is a

lot of space! Consumers will see the label, will smell

and taste the wine and will TOUCH the bottle and paper.

Materials that talks. Do not forget the FITH SENSE.

8. THE TRADE

Design your technical sheet according to your concept.

Brand, Image, Text, Stylo and the Bottle, integration.

1 page. Help your importer to sell throught its

network of customers.

Be kind with your DISTRIBUTORS.

9. MORE CONCEPTS

CONTACT

David Blanco

Tel. +34 687 484 989

export@republicanawines.es

http://www.republicanawines.es

10. THANK YOU

Any ORDER comment?