International situation:

Facturación de 106.400.000.000 EUR a nivel internacional

Problems for the local market:

Recruitment of international agencies too expensive for the local market Delayed project implementation: the preferential Key Markets Lack of financial support of the proposals International campaigns focus in a different reality Image banks without ethnic representation (primarily European, Asian and Americans. Lack of understanding by the peculiarities of the market

Problems for the local market:

The new campain: ONE Advice

Problems for the local market:

Primarily commercial market (trucks and vans) Delayed project implementation: the preferential Key Markets Lack of financial support of the proposals International campaigns focus in a different reality Desconocimiento del mercado local Lack of understanding by the peculiarities of the market Webfeatures not applicable at local reality