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You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos
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Secrets to Facebook Success
Week 2:
Designing your Page
1) Timeline Cover
2) Profile Image 3/4) Applications & App. Thumbnails
Timeline Cover - Rules
NO price or purchase information
NO contact information
NO refs to Like or Share, or other FB features
NO calls to action
NOT for promotions, coupons or ads.
NOT primarily text based
Must NOT be false/deceptive/misleading
Must NOT infringe on anyone else’s copyright
You may not encourage uploading to personal timelines
NO, NO NO!
Ideas for Timeline Covers
Customers using your products
Examples of products
Awards won
Company founders or employees at work
Store interior/exterior
Showcase customers
Integrate with Profile Image
How to Get Covers Done
Do it yourself:
Either:
1) Use stock Image e.g. Istockphoto, Shutterstock, Dreamstime, flickr or
2) Edit own photo with free photo editing software e.g Gimp.org, aviary.com, pixlr.com.
Original Photograph
Enhanced Photograph
What Gimp can do
How to Get Covers Done
Use Free Graphics Software e.g. Inkscape.org.
Vector Image Software
Timeline Covers
Profile Pictures
Website Banners
Logos
Shiny Buttons
Speech Bubbles
What Inkscape can do
How to Get Covers Done
Gimp & Inkscape Tutorials
www.facebook.com/UsefulGraphicDesignTutorials
How to Get Covers Done
Get one designed:
Fiverr.com design for $5
Elance.com
Google “facebook timeline covers”
Timeline Cover
Profile Image Applications & App. Thumbnails
Profile Image
More visible
Image visible when visiting via mobile App.
Company logo or photo of yourself
Should blend with other design elements on all social media profiles
Incorporate as part of Cover
Image attribution: shapecollage.com
Profile Image
As of 26th April 2012, the new profile picture will be 160x160px and will sit at 23px from the left and 210px from the top of the Page.
Thumbnail is cropped further
High quality
Facebook discourage changing it often.
Timeline Cover
Profile Image Applications & App. Thumbnails
Applications & App. Thumbnails
Applications: Another video
Thumbnails:
111 x 74px
Use calls-to-action or descriptive words/images
Can standardize graphics on each thumbnail
Good Examples of Thumbnails
The End!
Attributions: youtube.com/user/GraphicDesignTuts Marismith.com copyblogger.com practicalecommerce.com atiattractionmarketing.com quertime.com socialmediaexaminer.com