Acquire shopper

Shop Buy Fulfillment Tracking Delivery Returns Customer loyalty

Every step of the purchase path mattersThe shopping experience extends beyond digital

Is it precise? Is it fast? Is it convenient?

of online shoppers feel that providing expected delivery dates while shopping is important.

of online shoppers compare speed of delivery across brands prior to making a purchase.

of frequent online shoppers would purchase more items online* if provided with delivery options.

What is your delivery promise?

Fulfilling your delivery promiseAre you connected?

Designing the Connected Customer Experience

Precise Promise Fast Delivery Convenient Experience

70% 24% 48%

*When compared to bricks and mortar.

Marketing and e-commerce

Delivery

PreciseFast

Convenient

Logistics andorder fulfillment

Marketing and e-commerce

Delivery

PreciseFast

Convenient

Logistics andorder fulfillment

Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013. Consumer Delivery Preferences, CP 14-206, August 2014. E-commerce Channel Report 2014, NPD Group, September 2014