Designing Logos - a jumpstart

Brand / Importance

Case: Tata GroupTata Group, India’s largest private sector group with over 98 companies in various sectors

- Reach- Recognition- Recall

3r’s© All rights reserved. Aashish Solanki

http://images.google.com/imgres?imgurl=http://www.cartype.com/images/page/tata_logo1.gif&imgrefurl=http://www.cartype.com/page.cfm?id=1980&alph=all&dec=ALL&h=125&w=150&sz=2&hl=en&start=20&um=1&tbnid=Yu3IYrcVttGqSM:&tbnh=80&tbnw=96&prev=/images?q=tata+logo&start=18&ndsp=18&um=1&hl=en&rls=com.microsoft:*:IE-SearchBox&sa=N

Notions

Case: GoogleGoogle, logo evolved over 2 versions.Muti Colour, No symbol, No special Typo.

I need special effects! - I want logo to convey everything! -

I will use logo only for one media! -

Not perfect yet

© All rights reserved. Aashish Solanki

Logo Types

Simple Typo

Elegance and Class.

threetypes


Art / Symbol Logo

Creative and Catchy.

Symbol & Typo

Rich & Traditional.

http://images.google.com/imgres?imgurl=http://www.scu.edu/sts/innovation/images/ms-microsoft-logo_5.jpg&imgrefurl=http://www.scu.edu/sts/innovation/index.cfm&h=360&w=450&sz=21&hl=en&start=18&um=1&tbnid=95Ww8mMNBosj4M:&tbnh=102&tbnw=127&prev=/images?q=microsoft+logo&um=1&hl=en&rls=com.microsoft:*:IE-SearchBox

Blunders

Case: STARBUCKS CoffeeA coffee empire logo the original logo containing nudity.

Randomly Timed -Refrained Branding -

Re-design -

3r’s© All rights reserved. Aashish Solanki

My Fav’s


My Designs!


Logo rights with respective owners

www.netbramha.com


Logo rights with respective owners

Business

Designing Logos - a jumpstart