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The Net-Works Effect
Miriam Turner Assistant Vice President Co-Innovation
Interface
1
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How did a carpet company end up on a double barrier
reef in the middle of the Philippines?
2
And why does the story start in a village in India in 2004?
3
How sustainable can any brand claim to be
when half the population of the
world still lives on less than $2 a day?
4
Inclusive
Business
Win
Win
Win Environment
Local Communities
Interface and Clients
5
6
7
#1
Embrace
successful failure
8 #2 Focus on the biggest impact of your core activities
9 #2 Focus on the biggest impact of your core activities
10 Developing an inclusive business model
Assure Aggregate Clean Pack
Transport
Supplier
De-polymerise
Supplier
Re-polymerise
Supplier
Create Yarn
Supplier
Make carpet
Supplier
Sell carpet
Supplier
End user
e.g. Your office!
Fairly traded
Sourcing of nets
Collect
11 If carpets were coffee…
Wouldn’t you choose fair trade?
12
May 2011, Slovenia
#3 Co-innovation with the unusual suspects
13
December 2011, London
#3 Co-innovation with the unusual suspects
14 #3 Co-innovation with the unusual suspects
ZSL in the Philippines Conserve in India
EJF in West Africa
January 2012 – June 2012: India, West Africa and the Philippines
15
Designing a restorative loop together 1. Collection in villages:
•!Beach cleanup
•!Buying from fishers
2. Sorting and identification of nylon nets
3. Aggregation at village level
4. Storage at village
level
5. Transport to central location
6. Verification
that nets nylon 6
7. Buying of nets
9. Packaging and storage
at central location
10. Shipping to Cebu
Port
11. Collection by Aquafil
and payment
8. Income sharing:
Buying fund
15667894:)
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16
Conservation & ocean health
Nets removed from 26 villages so far
Supporting Livelihoods
2.5 kilos of nets = cash equivalent of 1 kilo of rice
Financial empowerment
Community Banks = savings, loans, micro-insurance
A new ‘social ingredient’ for 100% recycled nylon
17
#1 Embrace successful failure
#2 Focus on core impact
#3 Co-innovate – none of us
are as smart as all of us
Key Learning
Build your inner resilience
and keep going!