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revised version of the Design for Conversion framework. Work in progress.
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15-11-2009 115-11-2009 1
Persuasive TechnologySuck on my persuasive stickiness!
Free will is an overrated concept, people are influenced by professional nudges.
Experience DesignProducts and services are like so 2008!
It’s all about meaningful experiences, positive memories and happy customers.
Evidence Based MarketingIn God we trust, all others bring data!
All mumbo jumbo set aside, let’s focus on finding/measuring the truth.
Choice Architecture presenting choices in ways that affect the outcome. Taking cognitive biases and heuristics, that underlie the science of decision making, into account.
Service Designchannels are only a means to communicate, in service design we take all touch points into account to deliver rich and consistent customer journeys.
Next best action marketing the paradigm for true cross channel interaction design. Balancing sales, service, loyalty and risk in a real-time multiplatform environment.
Ethical Influenceconversion professionals further develop their field by being honest, maintaining integrity and promoting prosocial behavior. We acknowlegde that a better future is our shared responsibility.
Optimal Experience Designultimate goal is design for flow (as part of wellbeing). The optimal customer journey becomes a hero’s journey and experiences are designed in a way that facilitates even more positive memories.
Survival Marketingthe concept that takes next best action (nba) marketing one step further on the path of analytics. All champion treatments designed in nba are under constant pressure of challenger offerings.
Title: DfC FrameworkVersion: Draft 0.2Author: that would be me
Expe
rtG
uru
15-11-2009 215-11-2009 2
Experience Persuasion
Evidence
Choice Architec
-ture Ethical Influence
nba market-
ingSurvival market-
ing
Service Design
Optimal Experience
Design
15-11-2009 315-11-2009 3
Persuasive TechnologySuck on my persuasive stickiness!
Free will is an overrated concept, people are influenced by professional nudges.
Experience DesignProducts and services are like so 2008!
It’s all about meaningful experiences, positive memories and happy customers.
Evidence Based MarketingIn God we trust, all others bring data!
All mumbo jumbo set aside, let’s focus on finding/measuring the truth.
Choice Architecture Example/visual
Read more:Nudge your customers toward better choices; Daniel Goldstein
Service DesignExample/visual
Read more:The new discipline of service science; Paul Horn
Next best action marketing Example/visual
Read more:Next best action marketing, creating a segment of one; Robert Walker
Ethical InfluenceExample/visual
Read more:Design for Sustainable Behaviour; Dan Lockton
Optimal Experience DesignExample/visual
Read more:Where there is passion there are stories; Kathy Sierra
Survival MarketingExample/visual
Read more:Adaptive Control: Champion/Challenger; Carole-Ann Matignon
Title: DfC FrameworkVersion: DraftAuthor: that would be me
Expe
rtG
uru
