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How design thinking can help companies and organisations to integrate the circular economy? That's the question Wiithaa wanted to answer.
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EXTRACT
RAW MATERIALS
USE
MAKE
SELL&
DELIVER
REUSE
REPAIR
REMAKEPRODUCT
RECYCLING
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
Design,an easy tool to integrate the
circular economy
EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
Our current economy is linear...
For each tone of common waste,50 to 70 tones of industrial waste are
used, transported or trashed*Source : Blue Economy, Gunter Pauli
Bagger 288 - Mine Extractor in Germany
a 5 g golden ring = 2 tons of raw material2 g of diamond = 106 kg of raw material 12 bottles of wine = 2 kg of raw material
1 teethbrush = 1,5 kg of raw materialsa pair of shoes = 8 000 liter of water
1 t-shirt = 2 700 liters of water1 A4 sheet of paper = 10 liters of water
Our ways of producing use more ressources than we expect
90% of the products we buy are trashed within 6 months
Source: The Great Recovery
EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
In this economy,we’re only focused
on two parameters...
BusinessTechnology
?
«Design is not just what it looks like and feels like.
Designis how it works.»
Steve Jobs
BusinessTechnology
Human
Let’s consider the human aspect too.
What candesign
do in the waste process ?
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
Design is not focused only on the result...
EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
It forces you to reconsider all the process...
EXTRACT
RAW MATERIALS
USE
MAKE
SELL&
DELIVER
REUSE
REPAIR
REMAKEPRODUCT
RECYCLING
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
to consider it perfectly circular...
In Europe, before 2025, circular economy could make up to
700 billion $
Source : McKinsey / EllenMacArthur Fondation
Source : The Great Recovery
Technology Business
Human
Nature
Circular economy givesnew opportunites Ph
oto
: Tr
eam
us s
ur D
evia
nt A
rt
socialenvironmentaleconomics
Opportunities of the circular economy
New business models
Shared value creation
Resources optimization
Make waste disapear
Relocalizationof activities
Jobs creation
Ecoconception
Collaborative economy Upcycling
Together,let’s make the
circular economyhappen !
Nicolas Buttin
w w w . w i i t h a a . c o m
Brieuc Saffré
