Deriving Value From Listening To and Observing Your Customers

Competing with Customer Experience

Deriving Value from Listening to and Observing Your

Customers

Customer Insights Are One of Your Most Valuable

Assets

Digital Spark Marketing

Do You Know Who Your Customers Are?

Prospects

Customers

Advocates

Former Customers


Know Your Most Valuable Customers

Your best customers

deserve your extra special

treatment and efforts


Customer Insights

Associations between objects, actions, and communications that

solve new customer problems


Why Are Customers Reluctant To Give Inputs?

Business makes it difficult and inconvenient

No mutual equitable exchange of value

Staff act as if they dont care Digital Spark Marketing

Ways To Stimulate More / Better Customer Insights


Listen While Engaging On Customer Problems


Create Customer Collaboration

Instead of asking them to watch, to listen, to play, to

passively consume, the race is on to

get them to create, to participate, and

to collaborate

trendwatching.com


Custom Product Design Defines Customer Preferences

Nike iD shoppers create their own unique product

designs


Be More Personable And Build Relationships


Better Two Way Dialog Help Them Decide


Field Observation And Listening


Integrate Social Media Monitoring


Communicate in New Ways


Make Customer Insights Everyones Responsibility


Improve Your Listening and Observing Skills


FINAL THOUGHTS


The aim of marketing is to know and understand the customer so

well the product or service fits him and sells itself.

Peter Drucker


Thank You !

www.digitalsparkmarketing.com

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Twitter: @mikeschoultz