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LSTF business engagement programme for Herts. Update to LSTF Masterclass at Derby City Hall 25 March
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www.hertsdirect.org
LSTF Masterclass:Marketing & Communications
Stephen Lloyd JonesBusiness Network Coordinator
25 March 2014, Derby
www.hertsdirect.org
www.hertsdirect.org
Scope:250+ Employees
www.hertsdirect.org
Business Engagement
Hard to contact
10+ others? Receptive
Oneinitiative
2+ initiatives,Internal commsprogramme etc
Proactive +fully engaged
Warner BrosEpsonSt Albans DCBREWest Herts
Chamber
MothercareBTKPMGIntu WatfordTolpits Lane*HiltonBourne Leis.Dacorum DCMEPCCamelot
ImaginationCroxley GreenNFTAECOMJury’s InnRSKWenta*
* Managed sites covering multiple SMEs
West Herts NHSSt Albans DCRES
Scope: 250+ Employees
www.hertsdirect.org
Engagement Approach
• 1-2-1 meeting
• Comms pack:
– Discounts
– Advice
– Offers
• Website
– Offer reprise
– Latest news
• Bespoke internal comms
• Linkedin Group
– Updates
– Discussion
– Slideshare
• Network events
– Sub groups
• Promote other campaigns
• Newsletter + email updates
• Follow-up meetings
www.hertsdirect.org
Key Activities & Wins to Date
BHBI Bus & Train discounts
QRCode Posters
On-site Liftshareevents
BHBI Newsletter +Network Events
Cycling Promotions
www.hertsdirect.org
Linkedin Group
• 42 members– 90% of audience are on
• Slideshare for documentsharing (stats on views)
• Monthly announcementemails to prompt/remind
• Update Managers Choice
• NB: smartphone appgives limited view
www.hertsdirect.org
Network Events• Held at businesses
• Key themes:
– Active travel
– Rail developments
• Guest speakers
– London Midland
– Brompton Dock
– Watford Cycle Hub
– Business in theCommunity
• Focus on LSTF fundedimprovements
www.hertsdirect.org
Support Other Campaigns and Events
• LSTF funded NHS cycleproject launch
• Intalink vehicle promovisits to Business Parks
• Cycle to Work Day
• BigHerts Cycle Challenge
• Public Health campaign
• Chambers and DistrictCouncil business events
www.hertsdirect.org
Thanks and any Questions?
Tel: 01992 588 694
@StephenLloydJ
