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Dell’s use of digital media channels
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Dell Case Study
Dell’s use of digital media channels
Sara Alhussaini Suha SewarAlthahab
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www.company.com
Dell’s use of digital media channels
• Paid Search• Programs such as AdWords, which promote
value through time limited offers related to the phrase searched upon.
• Example: a Google search for ‘cheapest Dell’ displays an ad: Discount Dell Laptops www.dell.co.uk/laptop, save up to ….etc
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www.company.com
Dell’s use of digital media channels
• Paid Search
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www.company.com
Dell’s use of digital media channels
• Display Advertising
• For example: advertising on technology websites is important for the corporate market
• Such as Youtube, Facebook, Twitter ..etc
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www.company.com
Dell’s use of digital media channels
• Affiliate Marketing• Used to protect the Dell brand by enabling
affiliates to bid on terms such as ‘Del laptops’/
• Target niche audiences such as owners if gaming machines.
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www.company.com
Dell’s use of digital media channels
• E-mail marketing• An e-newsletter is used to keep in touch with
existing customers and deliver targeted offers when their hardware may be renewed.
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www.company.com