MT63: Dell IT best-practice sharing –standardizing data to be consumable and usable

Panelists

Darin Bartik

Executive Director, Information Management

@simpleisbetter

Doug Hillary

Vice President, Global Sales Operations

@texbruin

Tony Pladies

Executive Director, IT Information Capital

and Data Science

Data is the new currency.

Invest wisely.

Align IT and the business• Define objectives

• Set KPIs

• Assess environment

• Anticipate needs

Business becomes

data-drivenTransform the business• Connect the intelligence

• Build analytics capabilities

• Deliver agile, secure BI

Build a scalable, all data strategy• Adapt to changing needs

• Optimize performance

• Lower costs

• Address security

The all data journey: we started with the end in mind

Dell addresses data challenges holistically, yet modularly.

How Dell does data

Our mission: to make

data meaningful to Dell, our partners and our customers.

Our strategy: to build

a data platform that empowers innovation, provides insight and inspires action.

Dell information management capabilities

Platform

Operations

GovernanceS

tra

teg

y InnovationMDMCustomerAccountProductCatalog

EBIReporting

Analytics

Information

Exchange

(B2B)

Tra

nsfo

rma

tion

Dell data management platform

Business value

Raw data

Infrastructure

Services

Master dataIntegrated data

Operations and support

Information Insight Decision

• Industry trends

• Capability enablement

• Capability deployment

• Platform architecture

• Enterprise architecture

• Engineering

• Capacity planning

• Adoption

Dell Statistica migration case study

Enabling analytics everywhere

Dell migrated from a leading analytics provider to Statistica in under six months to:

• Enable analytics across the enterprise.

• Lower the cost of software licensing.

• Keep our analysts analyzing data, not writing code.

• Get more value for our money.

• Drink our own champagne

“But we’ve never used another product.”

We identified change agents at all levels of the organization to be advocates and partners every step of the way.

“We’ve spent years writing code. We can’t just throw that all away.”

We examined the techniques and functions of our teams, then showed how to replicate those in Statistica.

“We’re data professionals. What about our career longevity?”

We demonstrated how our deep expertise could be enhanced by a product with our own name on it.

Cultural change must be addressed

Immediate benefits

• $2M savings

• Immediate problem-solving capability delivery to out business partners

Future benefits

• Integration of Statistica with other tools and end-to-end solution enablement

• Expansion of Dell’s Data as a Service (DaaS) model capabilities

• Dell as a differentiated leader in predictive analytics and data science innovation

Key outcomes

What worked and what we would do differently

Identify impacted users, communicate change widely.

Engage change resistors to help solve the problems.

Engage BI Exec Council to drive sponsorship and accelerate change process.

Demonstrate how Statisticacan do a better job for less money and grant early access and training to demystify.

Use contests to inspire and reward.

Guide users away from inefficiencies, challenging processes.

Anticipate and plan for adjustments.

Teams managing critical functions need more time.

Create a platform for mindshare on new capabilities.

Invest in on-demand support during transition period.

Stand up a separate environment for continuous road testing.

Make time for office hours and workshops.

3 things to do next

Get inspired. Review the Dell Statistica and How Dell Does IT: Business Management System case studies, and visit the Dell-on-Dell and Big Data booths today.

Get going. Start a conversation with other Dell customers about what your analytics solutions are doing for you and how you can improve.

Get prepared. Think about how you can begin to address the cultural barriers that may exist to becoming data-driven.

Thank you!