Delivering impact with a business charity partnership

Agenda

9.15 Welcome

9.30 Presentation from CAF - ‘Unlocking impact to drive business value’

9.45 Speaking from experience, case study presentations from: British Gas on Shelter partnershipCancer Research UK on Nivea Sun partnership Morgan Hunt and Dame Kelly Holmes Legacy Trust on their partnership

10.45 Break

11.00 Open panel discussion and questions

11.45 Buffet lunch and networking (optional)

Follow this event on Twitter @corpcommunities #CAFCSR

Impact Driven Business Partnerships

CAF Advisory

8th October 2013

Amy Clarke, Head of Advisory

Klara Kozlov, Senior Advisor, Corporates

Defining Impact

Input

Output

Outcome

Impact

Identifying the Sweet Spot / The Mirror Effect

Business NGO

Impact Driven

Partnerships

1. Aim

2. Objectives

4. Resources

5. Requirements

1. Aim

2. Objectives

4. Requirements

5. Resources

3. Duration 3. Duration

6. Appetite 6. Appetite

Rules to Consider

Front Line Learning

Working together for safer, warmer homes

Christine Tate – Head of Corporate Social Responsibility, British Gas

8th October 2013

Slide 9

British Gas and Shelter entered into a formal partnership in September 2012

Shelter’s history,

expertise, and credibility

around housing

British Gas’ scale, reach , visibility and

practical solutions

Across Britain the Partnership serves over half of Britain’s homes

Slide 10

The Challenge - Private Rented Homes are in a worse physical condition that in all other tenures

11% of private renters said their health has been affected by their landlord not dealing with repairs and poor conditions in their home (872,000 renters).

The number of households

renting privately has doubled since the mid

90s.

35% of homes fail to meet the Government’s Decent Homes

standard for England

18% of people in the PRS

(England) are living in fuel

poverty

Each year there are 40 deaths

from accidental CO poisoning

In 2010, 22 people died as a

result of electrocution and/ or fatal

electric burns suffered at

home

4,000 a year admitted to A&E for CO poisoning

– Wales and England

Together we have the scale and reach to help Tenants & landlords and improve the Private

Rented Homes

Slide 11

British Gas and Shelter: together for better homes for Britain

1.

Improving 1 million home

s in the Private

Rented Sector

1.

Improving 1 million home

s in the Private

Rented Sector

2.

Reach vulnerable

clients – extend

access to advice

4.

Engage employees to

drive the understandin

g of the Partnership

5.

Joint Policy & Comms –

Campaigning for

Improvements in the PRS

5.

Joint Policy & Comms –

Campaigning for

Improvements in the PRS

3.

Engage Consumers to increase brand reach

of both Organisation

s

The Initial phase of the partnership has helped to refine our objectives to focus on:

Slide 12

1. Transforming one million homes in the PRS

• Safety– Meet gas and electrical safety standards in the home

– Developing landlord offers to make sure renters live in safe homes

– e.g. Gas safety certificates, carbon monoxide detectors

• Warmth– Make sure families renting their homes privately can benefit from our ECO and Green

Deal programmes, making homes more energy efficient

– Referrals from Shelter

• Renter advice– Help renters feel empowered and understand their rights and how to resolve problems

through the use of British Gas channels

• Landlord Advice– Provide advice to smaller landlords to ensure they meet their responsibilities

Slide 13

2. Reaching Vulnerable Customers: British Gas Energy Trust

Supporting and providing advice for those faced with debt issues

•Set up of hubs in 2 high multi deprivation index cities

•Set up rural outreach

•Create Referral Process across Shelter’s client and BG channels

Supporting and providing advice for those faced with debt issues

•Set up of hubs in 2 high multi deprivation index cities

•Set up rural outreach

•Create Referral Process across Shelter’s client and BG channels

Slide 14

3. Raise awareness of the partnership with our 12 million customers

To increase brands reach of both Organisations, building awareness, trust and loyalty amongst key audiences and fundraising for Shelter where appropriate.

Slide 15

4. Engaging our 30,000 employees

94% awareness of partnership amongst employees

Fundraising5 year target of £1 million through employee engagement

£175,000 raised after year one

• First Hour donation campaign

• Wardrobe Relief

• Great North Run, Dead to Red Cycle challenge

Volunteering3000 employees volunteering 30,000 hours of their time over

5 years

• Adopt a shop initiatives

• A full programme of volunteering opportunities in development

Slide 16

5. Joint Communications and Campaigning to Improve higher standards in the private rented sector

• Safety to be improved

• Ensuring homes are warm and efficient

• Support accreditation Schemes

• Supporting Landlords with advice and expertise

• Provide Advice to Renters

Slide 17

Some of the lessons both British Gas and Shelter have learnt from the Partnership

1. Be clear on partner objectives from the outset

2. Understand each other’s cultures

3. Importance of a governance structure to allow for co-creation

4. Developing KPIs for each strand of work

5. Innovation is required to meet commercial as well as social, economic and environmental needs

© British Gas Trading Limited 2013

Slide 18

Thank you.

CANCER RESEARCH UK & NIVEA SUN

“THE SUN HAS GOT HIS HAT ON” – WORKING TOGETHER TO TACKLE SKIN CANCERCAROLINE CERNY AND EMMA HODGES

Skin Cancer in the UK

INCIDENCE OF MELANOMA HAS INCREASED MORE RAPIDLY THAN 10 MOST COMMON CANCERS

– 5th most common cancer in UK– 12,818 new cases in UK in 2010– 2,203 people died in UK in 2010

20

The majority of cases could be preventing by avoiding overexposure to UV

CRUK’s SunSmart

campaign since 2003

Building a partnership

STRONG HERITAGE OF WORKING TOGETHER + SHARED OBJECTIVES

– Six year successful Race for Life partnership– Desire to educate public on sun safety and raise funds for

vital skin cancer research

21

Partnership aims

– Increase funding for research through product sales– Encourage people to enjoy the sun safely

• Ensure they know what to do – shade, cover up and sunscreen (enough…)• Encourage them to do it!

22

UK families were not using the recommended amount of sunscreen – 30ml per application

Balancing the messages

“ENJOY THE SUN SAFELY”

23

Activating the partnership

24

Activating the partnership

25

Partnership impact – public health

26

– Schools – reached c.559,500 primary school pupils in 2013– Experiential activity 2013 –

• 74% of people said they were more likely to spend time in the shade• 73% of people said they were more likely to cover up• 74% of people said they were more likely to use sunscreen

– Media campaign 2012 - (73%) remembered the core take out message of ‘use a combination of clothing, shade and sunscreen’.

Partnership impact – skin cancer research

27

– Funded ground breaking research into the way that human skin cells change and develop into cancer

– Identified several potential new treatments.

Partnership impact – changing lives

28

“We are very grateful to Nivea for their support of our programme, which is

making great strides to help large numbers of patients with a disfiguring and

dangerous cancer, which accounts for a quarter of skin cancer deaths. We also

assist in campaigns to prevent skin cancer, which is key due to the continuing rise in

our ageing population.” Professor Irene Leigh

Delivering impactA business charity partnership

Who is the DKH Legacy Trust?

Trust set up in 2008 by Dame Kelly Holmes on the eve of the Beijing Olympics

The vision – enable world class athletes to positively influence disadvantaged young people

The mission – To get young lives on track

The 3 ‘E’s’ – engage, enable and empower young people

Who are we?

Who is Morgan Hunt?

2 brothers – 1 vision

Recruitment company founded in 1994

Then – small head-hunting firm in Mayfair

Now – multi award-winning recruitment agency employing over 180 staff

Why does our partnership work?

Why is this important?

Synergy of objectives

Shared core values

Alignment of commercial business

How we work together

values fast-paced

mutual objectives size

employability structure leadership

fast-paced young confident

goals relationship

synergy goals values employees engagement fast-

paced values mutual objectives focused

objectives success working together positive impact partnership

excellence

What do we have in common?

Size and structure

Employee type

Market

Values and goals

Be prepared to ask the questions

Purpose

What is the purpose of the partnership?

What input and investment is

required?

What is the relationship

duration?

What is the mutual

objective?

You get out what you put in

Investment

Duration

Objective

What’s in it for you?

The big question – how do you measure success?

56% of our employees support our chosen charity

Positivedifferentiator against competitors during tender process

What qualifies as success?

100% Trust client

retention rate

Increased

staff retention

25% increase in

staff retention

1.8m total revenue generated in sales since 2010

£50k

Fundraising efforts generating in excess of

London 2012 tickets awarded to employees

2 Team GB athletes

2 ‘dragon’s

den’ trainees

Increased website traffic from PR initiatives

Access to a national network of clients for the Trust

38k free recruitment services

mPivotal in securing

£6.9Sports England lottery grant

Improved brand perception

Full IT support and CRM setup totalling

£121k

Roundup

Why a partnership?

Where do you start?

What does success look like?

For a copy of the presentation, please email:Lauren McLeod

lauren.mcleod@morganhunt.com

Delivering impact with a business charity partnership