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After surviving the invasion of fresh paint smell and (cold snap?), we are pleased to announce an improved of!ce with a set of brand new windows!

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77% of internet users use websites from major brands as a trustworthy source of information on a given topic (click here to consult to see the rest of the study)

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77%

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SCHWEPPES Uma Thurman was recently appointed the new face of Schweppes replacing Nicole Kidman (click here)

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FANTA The famous beverage brand customized an elevator in a US college: hidden cameras, weird sounds, dance music, of course free Fanta cans and lots of fun (click here)

COCA-COLA Coca-Cola Israel launched a pop-up store dedicated to recycled products. The company opened this special shop offering a collection of products made from recycled Coca-Cola bottles and cans (click here)

MERCEDES-BENZ Because the target group of the Mercedes-Benz Sprinter think they can not afford and prefer look for a cheaper alternative on the internet, Mercedes-Benz created an imaginative on-line guerilla campaign with fake competitors’ ads (click here)

MAGNUM For the launch of its new Temptation Hazelnut ice-cream, Magnum created an Advergame called “Magnum Pleasure Hunt Across The Internet” where the brand is taking you through about 20 well known websites to search for hazelnuts (click here)

ERAM For the launch of its new advertising campaign, Eram (shoe retailer) decided to parody the ads by The Kooples (fashion retailer) whose prices are deemed too expensive (click here)

FAHAMU PECOU On the occasion of his exhibition in France and for the !rst time ever, a contemporary artist, American Fahamu Pecou, created a multimedia interactive art project with a continuous thread on Facebook evolving until opening day (click here)

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BUDWEISER Toengage soccer enthusiasts in nightlife settings, Budweiser developed exclusive "PoolBall" events at several pubs throughout Buenos Aires, allowing teams to compete head-to-head in a game that resembles pool but is played by using soccer skills (click here)

HUGO BOSS Hugo Boss and the Vodafone McLaren Mercedes F1 team have partnered to launch a « Dress Me for the Finale » competition allowing consumers to design the overalls Lewis Hamilton and Jenson Button will wear during the F1 season !nale in Brazil in November (click here)

HEINEKEN Heineken just released « StarPlayer », a new iPhone app where you are required to predict what will happen at key moments during live football matches: corners, free-kicks and penalties (click here)

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VVV-VENLO 18 month-old Baerke van der Meij signed a professional contract for ten years with the Dutch side VVV-Venlo. A video posted on YouTube in which the young boy shoots balls with great accuracy in his toy box has caught the attention of the club (click here)

SEE YOU ! The creative team

#5 Déjà vu 06/05/2011