Embed Size (px)
Citation preview
Defining Engagement One Year OnJoe Vallina, MBA, CAE, Director, Product Management, ANA Natasha Bethea, Membership Marketing Specialist, ANA Maddie Grant, CAE, Founding Partner, WorkXO
AGENDA:
▪definitions of engagement
▪structure of an organizational definition
▪recap of ANA’s journey
▪two engagement projects in process
exercise - share pairShare with your neighbor an example of your personal engagement with any organization: describe one high, one low
engagement key words
▪ involvement
▪ activity
▪ participation
▪ interactions
▪ expend time
▪mental stimulation
▪ find content
▪ connection
▪ inclusivity
▪ emotional commitment
▪ top of mind
▪meaningful
▪ shared meaning
▪ having a stake
▪ enable work
▪ influence outcomes
▪ positive impact
▪ mutually beneficial
▪ iterating towards solutions
transaction meaning purpose
Engagement Definition Structure
▪The people that matter (stakeholders)
▪ Interacting in measurable ways, within the context of our organization
▪That is valuable and advances the interests and needs of the stakeholders
▪And that is valuable and advances the interests of the organization (including mission alignment)
AGU’s Definition:• Earth and space scientists, related professionals, and a
broad set of individuals with like interests and who share our values and goals…
• Interacting, collaborating, connecting, building shared meaning, solving problems, and producing positive impacts within the context of the AGU…
• That enables stakeholders to meet professional goals, explore passions, and manifest their values as they connect to AGU’s mission….
• And that supports AGU’s growth, increases its impact, and builds its capacity to advance and communicate the power of science to ensure a sustainable future for humanity
ANA’s Definition:• Member Engagement at ANA is the investment--
of time, money, attention, and participation--by both the association and its members, in order to provide meaningful, long term, mutually beneficial experiences and relationships that advance the profession.
1. engagement activity audit 2. mapping - high/low reach and high/low
stickiness 3. gap analysis and ideation - 3 kinds of
engagement ideas 4. prototyping, minimum viable product 5. business case to executives
ANA’s journey
1. engagement activity audit
REACH
STIC
KIN
ESS
high/low
high/high
low/low
low/high
2. mapping - high/low reach and high/low stickiness
3. gap analysis and ideation - 3 kinds of engagement ideas
big idea
meaningful improvements
quick wins
QUICK WIN:
#FITNURSEFRIDAY
13
What is #fitnursefriday ?• Exercise • Healthy Eating • Motivation • Hydration • Sleep • Stress Reduction
14
Sample Posts
15
#fitnursefriday Engagement•Total Reach of over 1.6 million on FB
and Twitter. •Total Engagement rate 1.76% •773 followers on Pinterest
Top Posts - Blueberry Month •Facebook 6.19% •Twitter 3.36%
Accomplishments •Facebook 4.10% •Twitter 3.70%
BIG IDEA:
ANA VOLUNTEER BANK
4. prototyping, minimum viable product
WHAT’S NEXT?
prototyping, minimum viable product
business case to executives
Questions?
