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As you are aware, thousands of people are killed, maimed or disabled on Indian roads every month. Unsafe driving habits and lack of proper knowledge about driving are the main reasons that lead to horrendous consequences for individuals, families and society too. Building and sustaining a safe and defensive culture has today become a crying need in a country where the vehicle population is growing exponentially on highways, city and rural roads. In this context, it becomes very important to build a safe and defensive driving culture that clearly recognizes that “Driving is not a Right, but a Privilege”. As makers of Corporate, Safety, Training and Motivational films, we feel that making an interesting, comprehensive and user friendly audio visual and then making sure that it reaches and is seen by as many drivers as possible will be an important step in building this safety culture – A culture in which you as a leading Organisation of this country also has an important stake in. We propose to embark on the project of making this audio visual, which we are sure will be a successful step in the direction of developing a safe driving culture in our country. We are in the advanced stage of getting Western India Automobile Association (WIAA) associated with the project as a technical consultant and to approve the contents of the Audio Visual. WIAA will also assist us to get the AV approved by the RTO / Traffic Authorities. As an important player in the Indian Industry, we invite you to be a part of this project as a sponsor, which besides fulfilling a strong social objective will also give you enormous dividends in terms of Corporate Branding and fulfillment of your CSR objectives. We have also attached our presentation ( Without sample Videos ) for your perusal. You could also log on to www.thinkingcap.in/portfolio.htmlto see some of our work done for some corporate. We are looking forward to your positive response, so that we can have the privilege of meeting you, for detailed discussions to take the matter further
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A Presentation by
on
AN AUDIO VISUAL ON
SAFE & DEFENSIVE DRIVING
Building a Safety CultureMaking Lives Secure
•Segment I – Profile of Thinking Cap Media Company
•Segment II – Proposal on Safe & Defensive Driving AV
Films like :•Safety & Security Films • Corporate Films• Product Films•HR & Motivational Films• Training & Induction Films
Promos for Products, Music Albums, Fashion Shows, Events etc. Multimedia & Flash Presentations 3D Animations Virtual Walkthroughs & ToursWebsite Design & Development Corporate Communications & Brand Solutions Innovative Show Reels & Port Folios Events & Promotions Mobile Video Advertising
We specialize in the making of -
Our Services and Products are completely clued on to
the needs of today’s changing trends & market.
Of our Clarity of Approach, High Quality of our
Deliverables and Strict Adherence to Timelines and
Deadlines
We are the Preferred Choice of our Valued Corporate Clientsbecause:
Of our Innovative Conceptual Skills, Creative Ideation,
Strong Domain Competence and Execution Capabilities in
Delivering end-to-end Media Solutions.
We provide clients with media solutions that are
customized for their needs – giving them maximum impact
and great retention value.
Mahindra Finance Ltd.
Shell India Markets Pvt. Ltd.
Asian Paints Ltd.
British Gas & Exploration (India)
Eureka Forbes Ltd.
Asahi Glass Ltd.
Dow Chemicals Ltd.
Technimont-ICB
RPG Cables Ltd.
KEC International
RPG Life Sciences Ltd.
Petron Group
Wockhardt Hospitals
Sulzer Pumps India Ltd.
ACC Concrete Ltd.
Johnson Mathey
Western Consolidated
Financial Technologies Ltd.
Spareage Ltd.
Birla Sun Life Insurance
TATA AIG Insurance
Hercules Hoists Ltd. (Bajaj Group)
Fleet Management Shipping
ISF Shipping
Watson Pharma Pvt. Ltd.
Narsi Interiors
Schindler India Pvt. Ltd.
and many more…
Strong Conceptualization and Creative Ideation.
Vibrant and Powerful Scripting.
Direction of Films.
We are fully equipped to provide End-To-End Film ProductionServices that include:
Shooting of films with High end Digital Cameras
(HD) to give best quality and resolution.
Complete Post Production and Packaging
Facilities which include a Full Fledged Editing
Studio with latest equipments.
Creative Script Writers
Directors
Thinking Cap Media Company has a team of experienced andskilled film professionals that include:
Cinematographers
Graphic Animators
Editors & Post Production Professionals
Visitors Safety Films
Drivers Safety Films
Thinking Cap Media Company has considerable experience in themaking of Safety & Security Films like:
We are well conversant with general Safety and Security Concepts
Office Safety Films
Plant Safety Induction Films
Why is It important to make an film on Safe & Defensive Driving
Lakhs of people are killed, maimed or disabled on Indianroads every year - more than wars and natural calamitiesput together. Unsafe driving habits and lack of knowledgeabout driving are the main reasons that leads to horrendousconsequences for individuals, families and society.Therefore, building and sustaining a safe and defensivedriving culture has today become a crying need in acountry, where the vehicle population is growingexponentially on highways, city and rural roads. For this, itis important to build a culture that clearly recognizes that,
Driving is not a Right, but a Privilege
Objectives
Educating people on every aspect of safe &defensive driving
Stressing the importance of safe driving cultureon the quality of life (mental & physical health)
Building & sustaining a safe & defensive driving culture in India by:
Providing a primer for drivers to pass driving test both in Indiaand abroad and to reinforce safe driving habits
To make people aware of the social & economic costs of notfollowing this culture
Technical Support & Guidance Thinking Cap Media will produce this film in association with Western India Automobile Association - a well known, expert body that promotes excellence in motoring services in India.
Copy of the letter from WIAA
Technical Support & Guidance And with the technical support of National Safety Council. (Letter of NSC to follow.)
1. With Support and guidance from The Traffic Department of Mumbai andNavi Mumbai.
2. With Eminent Personalities giving messages on the importance of safe driving.
An Important Step Towards Building A Safe &Defensive Driving Culture
By making a high quality Audio Visual on safe and defensive driving that is:
1. Interesting, comprehensive and user friendly.2. Innovative in design, format and content to hold viewer interest.3. Indian in content, context, language/s and diction.4. Innovatively marketed and distributed to get wide reach and impact.5. Case studies using role play and animation will also be used to drive the
message for clearer understanding and to hold viewer interest.
An Important Step Towards Building A Safe &Defensive Driving Culture
The Audio Visual :
1. Will be shot on High Definition (HD) Camera to give highquality resolution.2. Will include innovative use of High end 3d animation forgraphical representation3. Will be supported by Professional artistes & skilledtechnicians.4. Will have strong emotional content along with technicalveracity.
Defensive & Safe Driving in India
• Knowing your vehicle• Checks to be made before starting your Vehicle• Complete Knowledge of Traffic & Road Signals• General rules of driving & Benefits of Safe Driving
• How to maintain lane discipline• Consequences of Rash Driving, Road Rage etc.• Driving at Night Time
• Special Aspects of Highway Driving• How to maintain lane discipline• Driving at nights
Suggested Segments
A. General Safety Rules of Driving
B. Driving in City Traffic
C. Driving on High ways
Defensive & Safe Driving in India
Special Aspects of driving of Heavy Vehicles and Tankers. Long Haul Journey Management
Suggested Segments
D. Driving Rules for Heavy Vehicles
Safety and Fatigue aspects
General rules and regulations can be presented by an male anchor of the executive or expert type
Trucks & Tankers section can be presented by alocal truck driver
The different sections of the video can be presented in different ways tosustain viewer interest like:
Method of Presentation
City driving section can be presented by a smartfemale anchor
Smart young man for highway driving section
Topic / segment wise segregation withfacility to independently access eachsegment through a user friendly way
The video will be in an user friendly format that can have the followingfeatures:
Format of Presentation
Play & Pause facility to facilitate training andlearning both by individual user and trainer
Will use Indian content and role play that iseasily identifiable by the Indian viewers
• Fuel/Lube product Companies
1. As a promotional tool at their retail outlets along with their products
2. To educate their truck and tanker drivers about theimportance of safe driving and how it can benefit them,their families and society too
Target: Selling of 1 lac CDs across India through:
Marketing & Distribution
• Automobile manufacturers like Maruti, Hyundai, Tata Motors, Mahindra, etc. as a part of the tool kit along with the new vehicle
Target: Selling of 1 lac CDs across India through:
Marketing & Distribution
• Driving Training Institutes.
This AV can be part of the kit for learners while joining the training institute thereby helping them prepare for the driving test and also function as a refresher.
Target: Selling of 1 lac CDs across India through:
Marketing & Distribution
• Safety Councils and Associations.
This AV will be distributed by WIAA and National Safety Council to its members. We are also talking to various other automobile associations across the country for distribution.
Target: Selling of 1 lac CDs across India through:
Marketing & Distribution
• Sales Promotion and Publicity through innovative Road Shows, Attractive Promotional Stalls / Kiosks at Petrol Pumps in Cities and Highways, Dhabasetc.
Target: Selling of 1 lac CDs across India through:
Marketing & Distribution
• As a wonderful vehicle for Corporate Branding
Benefit to (Sponsor/s)
1. The CD can be given out with each vendor or product ofSponsor. The CD will have sponsor’s ads in each section.
2. In video Branding opportunities.
3. The CDwillbe given out as part of the Tool Kitwithevery vehiclesold by various car dealers.
4. The CD can be given out while buying spares of Vehicles
Contd.
• As a wonderful vehicle for Corporate Branding
Benefit to(Sponsor/s)
5. The CD can be a vehicle to promote asafe & defensive driving culture, preventing accidents – Helpingpeople to improve, protecting them and changing mindsets –
6. Jacket of the CD will carry the name of the sponsor
Contd.
• As a CSR Initiative
Benefit to(Sponsor/s)
1. It fulfills a social objective of making people responsibleon the roads – A culture that prevents accidents andprotects lives and property
2. Branding of the CSR initiative itself can be done in the CD
Thank You
