www.Decdens.com/sfl

Design your own future with

Are you a creative

entrepreneur, seeking a

dynamic and fulfilling career?

Please use your space barto advance the presentation…

What is your passion? Is it the creative challenge of interior decorating? Entrepreneurial goals? Satisfying work that grows your future business equity? Do you long for freedom in your own business? Flexible time for your family?

If these things speak to you, we would like you to speak with us!

INTERIORS by Decorating Den is the world’s premier franchisor of independently owned interior decorating businesses. We offer the opportunity to work in the field you love – with unique support in all of the business areas required for financial success today.

Our 400+ franchise owners recently ranked us in the Top 50 Franchises in an independent Franchise Business Reviewsurvey. They love the stimulating challenges and the constant variety that residential interior design offers. They enjoy the flexibility and the independence of running their own businesses. And they love working with their friendly, supportive peers in our cooperative business environment.

Find your passion -- and live your dreams for a business of your own!

“I have the passion, but I was stuck selling in retail stores until I found Interiors by Decorating Den—almost 14 years ago!

It’s literally made my career possible. And I can be with my daughter at those times important for us both.”

Gina Lopez, Miami

Our Unique Concept

Since 1969, INTERIORS by Decorating Den has grown to become the world's premier interior decorating franchisor, and a leader in the home furnishings industry. What's the reason for this growth? We offer a unique concept that meets the needs both of our franchise owners and their residential clients—professional in-home consultations on décor with an incredible selection of interior furnishings.Our professionals have access to custom furnishings and extensive lines from top manufacturers, many to-the-trade-only. Using our convenient samples library (included with the franchise), they present their custom designs and product suggestions in the comfort of the client’s home. The in-home sales concept gives our professionals the ability to sell an enormous variety of home furnishings without the restrictions and expense of inventory in a retail location. It offers clients, many of whom are busy two-career couples, the time-saving convenience of decision-making in their own homes, assuring proper scale, color, and balance—often impossible to achieve in a retail store.

“The practical training and business support I have received have been incredible, and I have everything I need to meet the complete needs of my interior decorating clients.”

Jennifer ErsteinParkland, FL

Our International Design Competition—’Dream Room’

“My success in our Dream Roomcompetition and the resulting portfolio of my work has been incredibly important to my business for the past eleven years!”

Sharon Binkerd, Allied ASIDFt. Lauderdale

Over 350 Dream Room entries are submitted annually by our franchisees to be judged in NYC by editors of top interior decorating magazines. Winners in each category receive recognition, cash prizes, and the opportunity to be frequently featured in leading shelter magazines and interior design publications.

This casual family room by Judy Underwood, Allied ASID, is both fun and personal for her long-term client—and won 1st place in the category this year!

All photography in this entire presentation is from our Dream Room competition, and is available for credited reprint by industry publications.

Red Cross Showhouse—by our ‘Designing Women of Broward’

The 2007 project, above, included the poolside entertainment area on the intra-coastal, and was the favorite of visitors to this great charity event. Their design work was also selected for the official Showhouse poster.

The team chose to design a private living area in the contemporary 2008 Red Cross Showhouse, below. They brought in fabulous original photographic work from nature in this ‘gentleman’s retreat’.

The ‘Designing Women’ are a trio of Decorating Den business owners in Broward: Sharon Binkerd, Myriam Payne, and Jennifer Erstein. The team is invited annually by the Red Cross to participate in this high-profile charity event. INTERIORS by Decorating Den enjoys extensive local press recognition from their significant talent and efforts.

Photography by Joe Lapeyra and Stephanie Gonzalez/Group306.com.

Merchandising

INTERIORS by Decorating Den offers a floor-to-ceiling selection of quality products—custom window treatments, furniture, wall, floor and bed coverings, lighting, and accessories—by partnering with more than 120 of the top manufacturers in home furnishings, such as Hekman, Kravet Fabrics/Furniture, Taylor-King and Nourisan Rugs.

Our business owners enjoy our automatic set-up of direct accounts with these major suppliers under company-negotiated contracts, usually resulting in far better terms than an independent decorator or designer receives.

Additionally, we have access to the entire world of unique custom and to-the-trade-only furnishings.

• Exclusive Preferred Supplier Programs• Automatic set-up of supplier accounts• Annual suppliers’ market at annual Conference• Product guarantees; no inventory required• ‘Winners’ Circle’ incentive programs• Private training events at Highpoint & Las Vegas markets

Other merchandising benefits for our franchisees include:

Marketing, Advertising, and Public RelationsThrough our exclusive intranet system, our business owners access, customize and order all of their local marketing materials on-line. Advertisements are updated monthly, including local newspaper ads and direct mail pieces targeted to prime customers in your exclusive marketing territory. Our franchisees also benefit from our national advertising program including television campaigns, print ads, and Internet campaigns, plus advertising in popular publications such as:

Our public relations department builds national brand awareness through the publication of feature stories and articles about INTERIORS by Decorating Den using our huge library of professionally photographed interiors from our annual Dream Room competition.

• Better Homes & Gardens• ‘O’ at Home• Metropolitan Home

• Traditional Home• Southern Living• House Beautiful

‘After 12 years, I expanded into a new, nearby community. The IDD marketing tools are the only way I could have become so quickly well-known.”

Joann ParkerSarasota

Training and Education

All new business owners attend our Professional Decorating and Sales School, a comprehensive two-week classroom training session, conducted at our corporate headquarters in Easton, MD.

Follow-up segments are taught in our local training facility by a top decorator and trainer in our organization while new franchisees are getting field design and sales experience.

“With no prior professional design experience, I take advantage of training at every opportunity, and it has certainly paid off!”

Myriam PayneAllied ASIDWeston, FL

Decorator of the Year, 2006 --1st Runner-up

Our training program is widely recognized as one of the best available in the field. Training for pre-qualified candidates begins immediately with a home study program to help set up all aspects of your home-based business, and to introduce the basics of business management, principles, and tools, as well as the principals and elements of design. Continuous training includes a review of home furnishings trends and products, sales techniques, advertising and marketing strategies.

In addition, practical advanced training is available to all franchisees at our annual conferences and national training events, as well as online from home or office. Finally, our experienced regional managers are available to help you make the most of each client with whom you work! Help is never more than a phone call (fax, or email) away!

Technology

INTERIORS by Decorating Den uses the latest digital technology to help our franchisees streamline their business functions, generate qualified sales leads, communicate efficiently within the organization, and keep up on all the current design products and trends. The result is more time for in-home client consultations, interior design, and sales!Our intranet system, ’DecoNet’, also supports our client management, accounting and business management tools, and provides on-line links to our preferred suppliers.We utilize sophisticated search engine tools to direct web-surfing homeowners to our website @ DecoratingDen.comfor information and sales leads. The site features popular items such as reports on decorating trends, color forecasts, and dramatic room makeovers for every room of the home.

Best of all, prospective clients can request appointments on-line, and the leads go directly to the in-box of the appropriate INTERIORS by Decorating Den franchisee!

“Our technology tools not only make me more efficient, but they generate additional business well beyond my own marketing efforts. They work!.”

Pam RogersWest Palm Beach

Ready to pursue your passion?

To follow your dreams and explore this exciting opportunity further,

register today on-line at

www.decoratingden.com(See ‘Franchise Opportunities’)

Pre-qualify for our two-dayOrientation visit to our Corporate Training Center in Easton, MD!

As an professional franchise owner withINTERIORS by Decorating Den, you are in business for yourself, not by yourself!

Regional Directors:

Cliff Welles, ASID &Judy Underwood, Allied ASID

cliff@decoratingden.com239-948-9779

www.decdens.com/flsouth

We look forward to speaking with you soon.

World HeadquartersDecorating Den Systems, Inc.

8659 Commerce DriveEaston, Maryland 21601

Toll free from U.S. and Canada 1-800-DEC-DENS (1-800-332-3367)Email: decden@decoratingden.com

www.DecoratingDen.comThe information provided herein is in summary form and is not intended as an offer to sell, or the solicitation of any offer to buy a franchise. It is intended for information purposes and full details are in the Franchise Disclosure Document (FDD).

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