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Digital Strategy.

What is a Digital strategy?

• In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization.

Benefits of this marketing device.

Notable Marketing strategies in Cinema

• The Blair Witch Project – Viral Marketing- Actors took to the web and played

themselves to be missing, presumed dead. • Paranormal Activity – Release to limited screens, asked audience to tweet

of 3 million for worldwide screening • The Dark Knight – Creating wide games amongst audience, Finding

Joker clues/ Harvey Dent Website/ Gotham news reports.

Death Jam Marketing

• During the process production, a poster was created and was posted online this was done in order to attract an audience.

• Since we are in the social network age, I created a Like Page on Facebook and invited a few friends to get the ball rolling with numerous comments and likes.

• After the trailer was finished I then published it to youtube where in the first week gained over 300 views. A magazine was also created to assist in marketing.

Evidences of Death Jam Digital Strategy.