H O W W I L L YO U R B U S I N E S S S U RV I V E ?

3D PRINTING

EVOLVE!... OR DIE

• RIAA fought music downloads• Downloading is now mainstream

• MPAA & Broadcasters are fighting it now• Hulu - Netflix & Amazon have online only originals

• Louis CK – Live at the Beacon Theater• $5 for digital access

• Physical Objects?

HOW WILL MANUFACTURING CHANGE?

• Capital is no longer (as much of) a barrier to entry• Your customer is your manufacturer• Can be your competitor• Or your partner!

• Intellectual Property holds all the value• You are your own barrier to entry

MAJOR DISRUPTION

• Consumers control the means of production• Open Source Objects• Collaborative, continual improvement

• End of cyclical consumption?

APPLIANCES

AUTOMOTIVE

WEAPONS

TOOLS

SUPPLY CHAIN

NEXT LEVEL OF 3D PRINTING

DENTISTRY

PRINTING HUMAN ORGANS

PRINTED SKIN

SIDE EFFECTS

• Decreased pollution• Trucking• Shipping• Air Freight

• 3rd World Countries• Recycling at home

3RD WORLD COUNTRIES

HOW DO YOU SURVIVE?

• Your products aren’t what you sell• YOU are what you sell• Your customers want you to make awesome stuff

HERE’S A HINT

• Let people subscribe to your products• Music – iTunes• Movies – Netflix/Amazon• TV – Hulu• Books – Amazon & Audible

• Sell your services as a creator, not your creations• Release upgrades

LESSONS FROM DIGITAL MEDIA

• We won’t buy the same thing twice• Multiple formats are preferred• Don’t try DRM

• Bottom line - Trust your customers

PARTNER WITH YOUR SUBSCRIBERS

• Social media• Vote on new features• Submit designs• Submit modifications/improvements

FOCUS ON YOUR VISION

• Share your goals with your subscribers• Make the world a better place• We want you to win