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China Digital Popln: 500M

WeiboSNS

Video

E-Shop

Dating

IM

SearchWiki

News

Mobile

Gaming

BBS

Meet

Locate

Trade

Entertain

Educate

Connect

Chat

Share

Discuss

Check In

Learn

41% of time online

spent on Weibo

and SNS

32 hours per month

spent online, more

than any other media,

including TV

23% of time online

spent watching video

10% of time online spent on e-

commerce; Taobao leads with

88% of C2C and 48% of B2C

market share

Search is the most dominant means of

finding information about people, products

and brands

Web access by mobile is

dominated by Gaming, Email

and Video. 910M mobile users,

200M smart phones, 80M 3G,

expected to grow exponentially

Play

385M users of IM in China, 2nd in

application popularity, only to Search

Source: GroupM Sept 2011 Digital Media

Report, CNNIC July 2011 Report