Day 1 Reflection 2013

Gemma CravenHead of Social@Ogilvy New YorkMarch 2013

There was a huge line around the bloc for the SXSWi Mashable House! Nyan Cat artist,Christopher Torres, was drawing temporary tattoos of his artwork on whoever wanted to wear Nyan Cat. Torres was alongside the infamous Grumpy Cat and the biggest jerk on the Internet,Scumbag Steve, all putting in special performances at Mashable House.

Mashable House - Bringing Internet

Memes to Life

MASHABLE

Particularly Game of Thrones whose pedicabs and actual throne from GOT made an appearance for fans to have their pics taken on it. Winter is coming...

Entertainment industry in full effect

Small side events on the fringe

Kick off

From OMMA Social, Chinwag Doing Business, Bazaarvoice Social Summit to Brian Solis's Red Room book event. As this year in Austin changes have been made to stem the flow of pop up events, the smaller indoor events are driving the vibe.

AT&T's Teleportation Lounge not only enables attendees to see live-streaming panels but also allows an immersive IMAX-like experience showing views all around the city of Austin. We are on the hunt for more like this at SXSW

Fully immersive interactive experiences

Rain - again - another trend - it rained today

We are in Texas and it rained! The smart folks at Spredfast were the first on the game with their distinctive orange ponchos. The rest of us had to make do with hastily packed kiddie versions or just got wet.

THERE'S A LOT TO SORT THROUGH AT #SXSW

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