Accelerate e-commerce by

connecting shoppers to products

David Woods, Sales Director

eCommerce & Omni-channel

Experience

Agenda

1. Value of the search box

2. Understanding the customer

language

3. Searchandising using

analytics

4. Reporting case studies

5. Importance of relevance

6. Testing

2

3

Some of our UK based clients…

Our Products

4

Searchers are your most valuable shoppers

5 *Based on analytics data for 200+ retailers

11% higher

3x greater

6 Min.

longer

Searchers vs.

non-

searchers*

$11.09

w/ search

$4.62 w/o search

7 more

Pages Per Visit

6

Importance of Site Search

https://econsultancy.com/reports/ecommerce-platforms-buyers-guide

Site search functionality was

rated as critical by 56% of

companies… just 21% rated

their current solution as good

Why?

They have buying intent

They are in late stage buying

mode

They are loyal

They have come as a result

of a campaign

The Search Box

7

The Search Box

8

25% increase in usage

£11k extra searches

£34k potential increase p/m

Search Box Went From…

9

And more importantly

included this…

The Results

10

Key Search Reports & Insights

11

Advanced, Real-Time Reporting

Insight into users’ needs

Wide range of controls for

fine tuning

What visitors are looking for,

what they are finding and not

finding

Category-based reporting

Know Your Shopper

12

13

Know Your Shopper

14

Rank Phrase Avg. Daily Searches

1 plasterboard 420 2 fence post 368

3 doors 329 4 decking 329

5 radiators 305 6 gravel 290

7 fencing 264

8 bricks 256

9 skirting board 243 10 timber 241 11 lighting 229

12 cement 219 13 paint 205

14 gates 189 15 sheds 184

16 plywood 183 17 sand 183

18 laminate flooring 182 19 worktop 181

20 door handles 174

Review Search Terms

Identify new

opportunities

Optimize High Traffic

Pages

15

Rank Product Average daily Clicks

1 Bark Chippings 78

2 Multi-Purpose Compost 76.65

3 Pea Shingle 75.41

4 Slotted Concrete Fence Post 70.48

5 Deck Board 2.4m 68.88

6 Featheredge Boards 68.72

7 Timber Loft Ladder and Hatch 63.1

8 Acrylic Sheet 61.52

9 Top Soil 60.87

10 Fence post 60.25

Conversions

What’s actually being

click on?

Focus on where the

traffic is

Most Viewed Pages

16

More mobile phones / fancy dress? (need to carry the product?)

Better refining options for broad searches?

It’s actually named something else? (sneakers / trainers)

Rank Phrase Number of Results Avg. Searches per Day

1 gifts 535 88.25

2 mobile phones 0 84.25

3 play suit 54 72.29

4 cards 25 59.35

5 swimwear 84 56.37

6 fancy dress 0 54.96

7 sneakers 3 46.35

8 hair accessories 2 40.47

9 purple shoes 28 40.11

Searches with Poor Results

17

Redirects

18

19

20

Redirects

40% Reduction in

bounce rate

Never Offer Visitors a Dead End

21

1% of

people exit

poor search

on the site

22

23

24

Check Spelling

Spelling suggestions

dropped from an

average of 807/day to

523/day

Click thrus on spelling

suggestions have

increased 14%

Site Search Insights

Fifty Shades

50

fifty shades of grey

Exclusive distributor of an official

line of 50 Shades of Grey products!

Search Suggestions

27

Rich Auto Complete

Text Suggestions – Conversion Rate

24% AOV increase £3.66

Product Suggestions – Conversion

Rate 29.5% AOV increase £5.40

28

Importance of Relevance

29

Importance of Relevance

30

Search results need to be Relevant Search Query: Black dress

vs.

31

Result Accuracy

Top 5

product

76%

1 2 3 4

5

32

Chemist Direct Sell These…

33

Taking control of the Results

Search for

“Johnson’s”

34

Price Low to High

Dynamic Refinements

36

Boden – dynamic refinements Age, Size, Height, Shape refinements

http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal

37

Test, Test, Test

Grid Vs List Test

Yearly increase in revenue ~ £250,000 increase in usage

Grid views spend £4.47 more than list viewers

Increase in revenue of ~£21,000 per month

38

Test, Test, Test

Infinite Scroll &

Floating Search

39

Search on Mobile

Show search box prominently

Offers refinements with a drop down menu

Relevance even more important

40

Responsive Design

Site Search Critique http://sitesearch.sli-

systems.com/Site-Search-Critique.html

Live Web Demo

http://sitesearch.sli-systems.com/Request-Demo.html

41

Thank You David Woods David.woods@sli-systems.com