David Wilson, eLearnity - The eLearnity 9-grid

Deep insights, pragmatic advice


© Copyright Elearnity Limited All Rights Reserved

Understanding the European Learning Technologies market with the Elearnity 9-Grid™

David Wilson, Managing Director

[email protected] @dwil23

mailto:[email protected]




Agenda

• Background & Goals to the Elearnity 9-Grid™

• Overview of the 9-Grid™ Model

• Using the Elearnity 9-Grid™

– Why is it useful?

– What can you do with it?

• Q&A on Launched Models:

– Elearnity 9-Grid™ for LMS

– Elearnity 9-Grid™ for Bespoke E-learning

• General Q&A




Our Context

• Leading independent European Industry Analyst

– Founded 1996

– Researching and tracking major developments and innovation

in corporate talent & learning

– Focusing on major corporate organisations HQ in UK/Europe

• Unique insights from corporate research

– 1:1 research, corporate roundtables

– Independent vendor profiling

– Deep research/analysis

– Independent advice

3

Talent

Innovation

Learning

Technology




Accelerate & De-Risk

9-Grid™

Vendor Perspectives

Research & Best Practices

Accelerated Process & Independent Advice




Poll #1

• What are the main sources you use today to source information on potential learning technology suppliers and market?

– Trade Journals and Magazines

– Web Search

– Conferences/Exhibitions

– Personal Networking

– Directly from the Vendors




Introducing ... the Elearnity 9-Grid™




9-Grid™ Background

• Elearnity has been doing independent vendor assessment and analysis for over 15 years

– Corporate research members & formal research

– Corporate advisory projects & vendor selection processes

– Independent vendor briefings

• Focus has been on Deep Knowledge

– Real experiences and outcomes, tracked over many years

– Heavy focus on ability to contextualise for clients to accelerate best long term decisions and experiences

• Majority of our vendor assessment outputs has been for private consumption (Advisory Clients and CRN members)

– Also Deep Perspectives reports (20+ page vendor reports)




Comparative Assessment

• Elearnity has been looking at options for market comparative tools for over 5 years …

– But wanted the right model and to address the weaknesses of existing analyst approaches

• Strong corporate appetite for comparative tools

– E.g. Gartner Magic Quadrants, Forrester Wave, IDC etc

– Filter options & input to decision making

• But, some significant weaknesses as well

– Very abstract – “top right” syndrome

– Very US Centric

– Very limited real use

• Interpretation very limited

• No trade off between complexity and cost/effort

• No ability to fit to customer-specific needs

– And, now no longer focus on Learning anyway …




9-Grid™ Strategic Goals

1. Designed for HR/Talent/Learning rather than just IT

2. Designed to fit needs and relevant supply options for EMEA/International organisations

3. Stimulate and support meaningful conversations around vendor choices and strategies for managing vendor relationships

– Encapsulate current deep knowledge in a more accessible and more easily distributed form

– An action tool, not just a filtering tool

– Focused on key market segments for real decision making

4. Wider market impact outside core Elearnity clients

5. A client-specific analysis and advisory tool




9-Grid™ enable you to …

• Understand How Solutions Compare – allow you to easily identify the comparative potential, cost of ownership, performance and market presence of solutions.

• Match Solutions to Your Context - help you to be clear about how your organisational context matches viable vendor options.

• Be a Focus for Constructive Discussions - help facilitate a discussion of the opportunities that different vendors and solutions offer.

• Identify the Trade-Offs - enable you to assess the optimum trade-off between value potential, and total cost of ownership.

• Understand the Wider Opportunities - help you understand the wider opportunities of choosing particular providers in the market – outside of the top right of the model.

• Recognise the Focus for Success - help you surface some of the underlying action points against each of the 9-Grid™ zones to help de-risk your choices and understand the focus for success when working with different vendors.




Poll #2

• What are the key factors for you in selecting vendors?

– Market Presence

– Functional fit

– Customer Experience/Advocacy

– Sector Specific Expertise

– Solution Cost




Overview of the 9-Grid™ Model

Elearnity 9-Grid™: Introductory Paper www.elearnity.com/9-gridintro.html

http://www.elearnity.com/9-gridintro.html







Overview of 9-Grid™ Model

9-Grid™ Potential

• Potential refers to the solution’s scope and sophistication. – Scope – What can it do? What is the solution’s breadth and depth of

capability? Can the vendor demonstrate on-going development and innovation of the solution?

– Sophistication - How well can it do it? Is the solution able to deal with sophisticated needs within complex organisations to meet multiple and diverse needs?










9-Grid™ Performance

– Market Performance - How often do vendors get short-listed and how often do they win (especially here in Europe)? Are they growing faster than the market?

– Customer Performance – How well do they deliver? How quickly and deeply are customers extracting value from solutions and how much corporate customer advocacy do we see within the HR/L&D department and across the organisation for the solution?










• 9-Grid™ Total Cost of Ownership (TCO)

– In the 9-Grid™ Total Cost of Ownership means the FULL cost of acquiring, implementing and operating the solution (typically over a 3 year period). Importantly, this includes both internal and external costs.

• 9-Grid™ Presence

– This is the solution’s historic and current presence in the market. This includes the size of the customer base, the number of enterprise customers and the overall size of the business, within the scope of the market we are examining.









9-Grid™ Zones

• Uses a 9 box model as per Talent & Succession

• Zone positioning based on Potential/Performance banding

• All Zones have value, its about what you do with them!

– E.g.




Placement within 9-Grid™ Zone

• A Vendors position in a Zone shows their Future Trajectory NOT their relative potential/performance to others in the Zone

• E.g. – Vendors at the top of a box are building their Potential, through

innovation and enhancements.

– Vendors at the bottom of a box are in our opinion potentially going to lose ground in the future terms of their innovation or solutions capability when compared to the rest of the market.

– Vendors on the right of the box are trending to increase their win rate and/or customer advocacy and recognition in the market. Our expectation is that in the future they will be getting short-listed and winning more often, or deliver better.

– Vendors on the left are decreasing in customer advocacy and market success.




Trajectory Examples

• VendorA has a trajectory that trends towards being a Strong Performer through either enhanced customer advocacy, service delivery and/or market success.

• VendorB has a trajectory that trends towards being a Core Leader through enhanced solution capability, scope or sophistication without sacrificing customer or market performance.

• VendorC has a trajectory that trends towards being a Solid Performer as its solution capability may not keep pace with others in the market and it may struggle to maintain its customer advocacy, delivery or market success.

• VendorD is likely we believe to stay within the Core Leader zone and maintains performance and potential.




9-Grid™ Reports

• Initial 9-Grid™ models launched (end July 2013)

– Elearnity 9-Grid™ for LMS

– Elearnity 9-Grid™ for Bespoke E-learning




9-Grid™ Future

• All 9-Grid™ analysis will be maintained annually

– LMS & Bespoke will be updated in Q4 for launch January 2014

– Expect to see new vendor additions as well as changes

• Additional 9-Grid™ models to be launched for key market segments in 2013/2014 Next Priorities:

– E-learning Authoring & Content Management (November)

– Integrated Talent Management (December)

• Other key segments to follow in 2014




Poll #3

• No promises (!), but what would your priority segments be for further 9-Grid™ Reports? (beyond the ones already discussed)

– Local market Bespoke E-learning (France, Germany etc)

– Core HCM

– Managed Services/BPO

– Collaboration/Virtual Classrooms

– Performance Management

– Talent Acquisition/Recruitment

– Mobile Learning




Specific 9-Grid™ Q&A

Elearnity 9-Grid™ for LMS

Elearnity 9-Grid™ for Bespoke E-learning

Elearnity 9-Grid™ for Learning Management Systems

Strategic Leader Potential Leader Strategic Challenger

Core Leader Core Challenger

Strong Performer Limited Option Solid Performer

Potential Challenger

Performance

Po

ten

tial

July 2013

Copyright Elearnity Ltd.

All rights reserved.

Key Presence Higher Mid Lower Total Cost of Ownership Higher Mid Lower

CSoD

Kenexa

Lumesse SilkRoad

OLM

Saba

Kallidus

Coloni ELM SAP LS SkillSoft

SumTotal

Totara

NetD

Unicorn

Taleo/ TalentCloud

Infor

IMC

Upside

Moodle

SuccessFactors

Absorb

Elearnity 9-Grid™ for Bespoke E-learning

Strategic Leader Potential Leader Strategic Challenger

Core Leader Core Challenger

Strong Performer Limited Option Solid Performer

Potential Challenger

Performance

Po

ten

tial

Intuition

Kallidus Mind Click Walkgrove

Brightwave

Unicorn

Acteon

Saffron

Epic

NIIT

Line Kineo

Lumesse Commelius

Tata

Upside Learning

July 2013

Copyright Elearnity Ltd.

All rights reserved.

Key Presence Higher Mid Lower Total Cost of Ownership Higher Mid Lower




Accelerate & De-Risk

9-Grid™

Vendor Perspectives

Research & Best Practices

Accelerated Process & Independent Advice




Thank You

Any Other Questions?

Elearnity 9-Grid™ www.elearnity.com/9-gridintro.html

Elearnity Perspectives www.elearnity.com/perspectives.html

[email protected]

@dwil23




http://www.elearnity.com/perspectives.html

mailto:[email protected]

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David Wilson, eLearnity - The eLearnity 9-grid