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My presentation at Superweek2013
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Content in
Booring
Niches
Tips, tools and inspiration
By David Veibl – SEO Operations @
@DavidVeibl
HigherClick Do these sound
interesting? Payday loans Accounting software CPA Accounting Customer
management outsourcing
This is when our crew finds something awesome!
David VeiblContent in booring niches
Where to find amazing….
Content ideas and inspiration Tools to make it less of a hassle
What I will talk about
Where to find the spark for a great blogpost or other content
David VeiblContent in booring niches
Great content is something that makes your jaws drop literally.Also, it’s extremely hard to produce.
David VeiblContent in booring niches
But My Industry Isn’t Interesting
Viral Content Won’t Create Revenue
We Don’t Have the Resources
There is no real excuse
David VeiblContent in booring niches
The Inspiration
Only the overlaps are worth anything
David VeiblContent in booring niches
When you only have talent, you’ll sell out probably
David VeiblContent in booring niches
This happens when you say: „The trainees have time anyways.”
David VeiblContent in booring niches
When you have money and that’s all, you may end up here
David VeiblContent in booring niches
Impact? You have to at least aim for this qualityhttp://www.dollarshaveclub.com/
David VeiblContent in booring niches
Content Strategy Planning Step 1: Asking the Right Questions (Learning About
the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and
Identifying Project Goals Step 4: Prospecting Influencers / Determining
Shareability Step 5: Creating the Content Step 6: Analyzing the Results
David VeiblContent in booring niches
Ask the right questions.
David VeiblContent in booring niches
Opensiteexplorer Ahrefs
Compile your data – Check for top pages in Open site explorer
David VeiblContent in booring niches
Compile your data – Invstigate link volume increases with Ahrefs
David VeiblContent in booring niches
http://www.slideshare.net/ipullrank/past-present-future-of-personas-in-search-extended-version
Michael King does it right
David VeiblContent in booring niches
Wil Reynolds has an awesome method for identifying the industry influencers. http://www.slideshare.net/wilreynolds/stalking-for-links
David VeiblContent in booring niches
Introducing Facebook graph search
David VeiblContent in booring niches
My colleague Jared Rimmer has written a great article about the content creation process.
http://www.higherclick.com/blog/the-ultimate-guide-to-link-building-content-creation
/
David VeiblContent in booring niches
Analyze, reuse recycle
David VeiblContent in booring niches
Don’t be afraid to cross the borders of your niche
David VeiblContent in booring niches
Tools to useFor finding ideas
Gathering data
Event to produce the content
David VeiblContent in booring niches
Social input for inspiration
David VeiblContent in booring niches
Some more social input
David VeiblContent in booring niches
Additional data input
David VeiblContent in booring niches
Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr
David VeiblContent in booring niches
To try the Infographic content
David VeiblContent in booring niches
For Video content
David VeiblContent in booring niches
Great Sources
A good place to start when you have nothinghttp://www.quora.com/
David VeiblContent in booring niches
Some other Q&A platforms to get ideas from
David VeiblContent in booring niches
There are not always results for your search, but when there are, it’s probably something awesome.
David VeiblContent in booring niches
The best top10 and social top10 sites.It’s great for inspiration.
David VeiblContent in booring niches
A very cool search engine that draws from a number of API's.Guaranteed to give you an idea!
David VeiblContent in booring niches
Use the best tools out there to optimize your content
David VeiblContent in booring niches
Readability matters…. a lot
David VeiblContent in booring niches
Very few people are able to easily interpret score below 70.
David VeiblContent in booring niches
Key Takeaways? Producing good content is hard, only invest if you
have all the factors In the boring niches especially: have a plan and
stick to it Ask a lot of questions at key points Think different, cross the border
David VeiblContent in booring niches
More resources: http://www.copyblogger.com/create-content-infogr
aphic/
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content
David VeiblContent in booring niches
List of Tools http://opensiteexplorer.org/ https://ahrefs.com/ http://
www.findpeopleonplus.com/ http://followerwonk.com/ http://www.facebook.com/
about/graphsearch http://seogadget.com/content-
strategy-generator-tool-v2-update/
http://www.surveymonkey.com/ http://www.powtoon.com
http://vimeo.com/ http://quora.com/ https://www.inboxq.com/ http://www.kickstarter.com/ http://listverse.com/ http://list.ly/ http://www.imdb.com/ http://www.spezify.com/ http://scribecontent.com/ http://yoast.com/ http://www.read-able.com/ http://creately.com/ http://piktochart.com/
David VeiblContent in booring niches
Sources: John Doherty: Producing Great Content with No Budget
http://www.distilled.net/blog/distilled/content/producing-great-content-with-no-budget/
Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries http://
www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos http://
searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos
David VeiblContent in booring niches
Thanks for watching!
David VeiblContent in booring niches
@DavidVeibl
http://www.higherclick.com/