David Kuff - Global Brands Strategist

David Ku� Copywriter / Strategist

David Ku� Copywriter

C L I E N TPeter DoyleSupervising Colorist

P R O J E C TDevelop and execute awareness campaign targeting �lm producers, directors, cinematographers and journalists

R E S U L T S• Peter Doyle has become one of �lmmaking’s leading visual e�ects and color design experts• Major feature articles for The Lord of the Rings trilogy color design and technology in �lm and entertainment media• His �lms include Harry Potter, Dark Shadows, King Kong, X-Men 3, and The Matrix

Peter Doyle

Supervising Colorist, The Lord of the Rings

Los Angeles ∙ USA 310.672.4600 [email protected]

Wellington ∙ New Zealand +64.4.3.88.98.63 Hamburg ∙ Germany +49.40.27.88.31.10

To Peter Jackson and Andrew Lesnie,

"Thank you for inviting us into your fellowship

and trusting us to color your Middle-Earth."

THE POST HOUSE LTD.D i g i t a l C o l o r G r a d i n g


C L I E N TTexaco Inc

P R O J E C TDevelop and execute franchise outreach activitiesand support materials including planning, applicantscreening, curriculum catalog, advertising, tradeshows, speaker bureau, public relations andcommunity outreach.

R E S U L T S• Major placements in top U.S. dailies, magazines and broadcast media• Improved relations with communities and outreach groups• Increased minority and women-owned service station and convenience store franchise locations

If You Have Always Wanted To Run Your Own BusinessHere’s An Opportunity to Take It to The Star.

Most people think corporate America should provide more opportunities to those with limited resources. We couldn’t agree more.

We recognize our responsibility to foster business in neighborhoods wherewe do business, employment in communities where it’s needed most andequal opportunity for everyone.

Franchising lets you run your own business by combining entrepreneurialdrive and ambition with the experience and expertise of a large company.The result is a rewarding relationship for both parties.

That’s why Texaco’s Franchise Outreach Program is o�ering servicestation, fast food and other retail opportunities in one of today’s mostexciting and progressive franchises.

Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved


T E X A C O S T A R M A R TDirect response advertising, media planningand placement, franchise solicitation, publicrelations, and sales development whileworking with agency.


C L I E N TFlower Council of Holland

P R O J E C TDevelop sales, education and marketingcampaign for North American �oral tradeincluding advertising, direct response,workshops, seminars and public relations.

R E S U L T S• Received major placements and cover features in top U. S. dailies, trade magazines and business media• Increased U.S. and Canada sales of fresh Dutch �owers from $7 million to $49 million within two years• Helped establish Holland �owers as a leading brand among retailers and consumers

The high reputation ofDutch �lower quality did notcome easily. Generations ofdiligent Dutch growers havespent years cultivating theworld’s best fresh �lowers.

Flowers from Holland offerbrighter, more glowingcolors. Stronger stems.Longer lasting freshness.And Dutch �lowers are

produced in thousands ofvarieties. Variety withoutcompromise.

You can have fresh Dutch�lowers in your coolerpractically overnight. Thewholesalers listed on thenext page will bring you�lowers from Holland, the�inest �lowers on earth.

250 West 57th StreetNew York, NY 10019

Telephone (212) 307-1818


F L O W E R C O U N C I L O F H O L L A N DCreative Director, Content, Marketingand Public Relations


C L I E N TArnold Zegarelli Hair Care

P R O J E C TDevelop and produce professional haircare line including product development,naming, packaging, trade shows,advertising, media planning and salescollateral copywriting.

R E S U L T SSuccessful development of high qualityline of hair care products, retailing andeducational program


A R N O L D Z E G A R E L L I H A I R C A R ECreative Director and Marketing Manager


C L I E N TDaher America

P R O J E C TBrochure copywriting, sales and marketingstrategy.

R E S U L T SBrochure and sales presentation convey highquality and brand positioning desired by client.

Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved.


C L I E N TU. S. Department of the Navy

P R O J E C TResearch, content, press materials, speeches,case studies on energy e�ciency andalternative fuels.

R E S U L T SThe U.S. Navy has saved billions of gallons of fuel, water and reduced energy consumption by more than $3 billion under this program.


C L I E N TCamp Jack Apple Wine

P R O J E C TBrand strategy, creative, media planning andplacement, radio advertising, promotionsand sales support in selected U. S. test marketsincluding Austin, Columbus and Santa Cruz.

R E S U L T SThe successful product launch in Austin,Columbus and other markets featured CampJack at Whole Foods, Giant Eagle and specialtywine stores. Advertising included Clear Channelradio stations, daily newspapers, weekly maga-zines, college media, and online marketing. A national rollout with line extensions will debut in the coming months.


C L I E N TWalgreens

P R O J E C TPrint & Media Advertising campaign.

R E S U L T SThe success of this product launch at 30South Florida Walgreens stores exceededobjectives. Spot advertising ran on CBS, NBC,ABC and Fox TV stations, local cable, inGlamour, Allure, Woman’s Day, Miami Herald,Sun-Sentinel, plus plublicity, promotions,and celebrity store appearances. A nationalrollout at 3,000 Walgreens stores is planned.


C L I E N TPriori®

P R O J E C TPrint Advertising Campaign.

R E S U L T SPriori anti-aging skincare products are soldby spas, estheticians, dermatologists andskincare specialists nationwide. Priori’s Co�eeberry extract is the only clinicallyvalidated, medically endorsed and patentedextract of the whole co�ee fruit in topicalskincare. Priori skincare has been featuredon The Today Show and in nearly everymajor beauty magazine.


C L I E N TNational Association of Temporary HelpCompanies

P R O J E C TWrite, develop and produce public serviceradio and TV spots to raise awareness aboutunemployment.

R E S U L T S• Received major air play in all day parts in top 20 markets across the country• Thousands were employed in part-time jobs; this campaign ran for three consecutive years


C L I E N TNuriSkin®

P R O J E C TBrand strategy, creative, copywriting, mediaplanning, beauty magazines, newspapers, web, television a�liate and cable advertising in a geo-targeting campaign.

R E S U L T SExceeded sales goals.


C L I E N TAll Nippon Airways

P R O J E C TDirected U.S. media relations, trade publicityand special events for inauguration of non-stopservice between Tokyo and Washington, DC.

R E S U L T S• Received global print, broadcast and online media coverage• Successful launch lead to opening additional U. S. markets• ANA has become one of the world’s top ten largest carriers


C L I E N TMarriott Hotels & Resorts

P R O J E C TDirected trade and consumer public relations,grand openings and promotions for propertiesin the U.S. and Europe.

R E S U L T S• Received major press placements in trade publications and consumer, tracvel, business and broadcast media• Developed successful grand openings, collegiate tennis tournaments and promotions increasing occupancy rates


C L I E N TOrbit Tanning Systems

P R O J E C TCreative, copywriting, sales and marketing,retail sales support.


C L I E N TJZ Enterprises

P R O J E C TDirect response advertising, sales andmarketing, global publicity.


C L I E N TCosmetic Group USA

P R O J E C TDirected sales, marketing, research, mediaplanning, direct response advertising andcopywriting for client; also helped raise$8 million in investment capital to expandclient equipment and product o�erings.

R E S U L T S• Received major press placements in beauty trade and cosmetics manufacturing publications• Company operates today as The Color Factory exceeding operations and revenue goals


C L I E N TA�nity Corporation

P R O J E C TProvide branding product names, advertising,public relations, web site copy and sales collateraltargeting banks, mortgage bankers, mortgagebrokers, credit unions, and institutional lenders.

R E S U L T S• Helped A�nity become one of the leading mortgage fraud prevention companies• Established National Prevention Database as the largest database of public and private mortgage information• A�nity was sold after six years for $37 million and now operates as Sysdome, based in Calabasas, CA

“In�ated property values around the country along with the rise of online banking have helped make mortgage fraud a $60 billion per year industry, a mortgage expert said yesterday. Consumers are paying for this through higher loan costs, lending fees and interest rates, said Richard Ward, A�nity spokesperson…”The Boston Globe

A�nity’s National Fraud Protection Database™ is the largest North American repository of public and private mortgage fraud information. A�nity’sFraud Protection Service™ and TPO Software o�er comprehensive searches, reporting, fraud analysis, lists management and other bene�ts.A�nity Brand Brochure

How to Eliminate MortgageFraud For Good

Are you ready to learn more about your brokers and third parties than everbefore, review 100% of your production volume and prevent fraud beforeloans are funded?Affinity Corporation introduces on-line access to one billion mortgage-relatedrecords. We help you manage your brokers better, deliver instant loan reviewsand protect your assets. Affinity’s FraudGuard™ Protection Services include:Faster Broker ApprovalEnjoy faster broker approvals, automatic annual renewals and work withhigher quality brokers using our TPO Certification Program.Affinity U-9 NumbersIdentify and track every individual, company and third-party you do businesswith from job to job and state-to-state with Affinity’s U-9 Numbers.Electronic Loan ReviewOur Electronic Loan Review checks every loan against our database over300 fields of potential fraud. Get instant notification of changes in our database,your watch lists or other information you need to know through seamlessintegration to your existing loan origination system.We provide the software to make it all happen. You pay only for the servicesyou use. Let us help you eliminate mortgage fraud for good.

Contact Affinity at www.teamaffinity.com or call 800/333.4510.

6700 Fallbrook Avenue, Suite 293 ■ West Hills, CA 91307(800) 333-4510 ■ (818) 712-9081 (fax)

AFFINITY CORPORATIONAsset Protection Through Information & Technology


A P P E A R A N C E L A W F I R MSales consulting, customer service,advertising and collateral


H E L G A F A S H I I O NCopywriting.

Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved.


E X A M P L E S O F C L I E N TS & SERVICESAll Nippon Airways

Camp Jack

CoolCalifornia.org

Cable News Network (CNN)

Turner Broadcasting System (TBS)

Mitchell & Company Graphic Design

Maddocks.com

CSI Biodegradable Packaging

Lido Advisors, Inc.

Diamond Council of America

Doughboy The Movie

Fallbrook Tax Credits

Flower Council of Holland

Guthy-Renker, Inc.

Jurlique

International Code Council

Kenwood USA

The Lord of The Rings

Monica Olsen Skincare

NEC Corporation

Night of 100 Stars Awards Gala

Outdoor Adventure Expo

Path�nder Pictures, LLC

6th Annual GI Film Festival

Philips Electronics

Red Bull

Sapporo Beer

Shell Oil Company

Texaco

U.S. Department of Housing and Urban Development

U.S. Department of The Navy

Walgreens Branded-Skincare

Wilshire Marketing Group

David Ku� Copywriter / Strategist

918 Havenhurst W Hollywood CA 90046328 848 8332ku�@wgn.net