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There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks. Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing: Grapevine (2005) The Word of Mouth Manual Vol. II (2008) In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.
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presents
Dave Balter’s Advocacy Marketing ClassDave Balter @DaveBalter
The Four Methods for Motivating Advocates
@davebalter
Man Groomer
The Evolution of Advocacy
A long, long, long time ago…
A long, long, long time…The last decade…
• Outposts • New connections • Always on
• Real-‐time • Your Weak Ties • Scale
The Evolution of Advocacy
4 Methods for MOTIVATING ADVOCATES
GETTING ANYONE TO DO ANYTHING
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Effo
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No Low
Level of Payment
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Medium
Money-Market
(reciprocity)
Social-Market (altruism)
METHOD #1:
Generate Status
“I just looked at my followers number and said to myself ‘where did all these people come from?’ ”
Welcome to the Social Media Boy ScoutsPersonal Status
Welcome to the Social Media Boy ScoutsPersonal Status
METHOD #2:
Offer Incredible Value
“YEEAAAAAH! FREE KFC! I’m in LOVE!”
Today’s Deal: $10 for $20 Worth of Quesa-D-Ya’s at Quesa-D-Ya’s
$10
$10 $20 50%
2 per person, 1 per order. Tax & Gratuity not included. Delivery available for addition $1.25 Not covered by Groupon. No cash back.
- Best Take Out in 2008 by Daily Observer
- Choose from a variety of stuffings and recipes
METHOD #3:
Make it Scarce
Microsoft Zune 30GB Digital Media Player $129.99 -$5 shipping
PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).
SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES
BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES.
What Am I Eating?
McRib Nutritonal Info 490 calories, 220 calories from fat, 25 g fat, 8 g saturated fat, 75 mg cholesterol, 1040 mb sodium, 44 g carbohydrates, 2 g fiber, 24
g protein, 11 g sugars.
What Am I Eating?
METHOD #4:
Provide Exclusivity
APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personalization 8. Variety 9. Retirements 10. Risk
Let me tell you a story…
Thank You
About.me/davebalter
BzzAgent Proprietary & Confidential 2009
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