Context

The continuous changes currently undergone by

our communities determine the way in which

people, brands and organizations interact and

communicate among themselves.

#change

Challenge

#grow … to make it happen, brands seek to

anticipate and adapt to the way in which

consumers experience those changes.

Pasion

We are passionate about finding new and better

ways to partner with brands in the process of

consumer understanding and inspiring them with

clear and useful information

for decision-making.

#inspire

Approach

#anticipate smartly #adapt efficiently

We know that inspiring effectively comprises excelling in the

understanding of the marketing management process of our clients,

being able to provide solutions well aligned with their strategy, allowing

them to…

#understand #co-create #asses #optimize #track

#catalyze

Proposal

Adding value since the very first contact with our clients and ever since…. Smartly

anticipating to their challenges and efficiently adapting to what they seek.

#understand #co-create #asses #optimize #track

#added value

Consummity

Towards getting a successful marketing action

design it is critical to anticipate smartly upon

obtaining in-depth understanding of those

triggers and inhibitors of a brand choice:

getting insight.

Consummity is inspired by the socio-cultural

theory based in the self-concept, that is applied

to brand development with an ad-hoc selection

of visual and ludic resources, aimed to describe

both the on-line & off-line environments.

#anticipate smartly

Tools

#anticipate smartly

A space aimedto work

in aplied creativiity sessions

and oncept/prototype

devolopment

Social Media and qualitative

data analyses

platform

Online Collage-making

Plataform

‘Virtual Focus’:

Plataform aimed to discuss

in virtual context

Community platform

based on a ‘social network of blogs’

We believe that data collection tools are useful only when the research challenges has been well defined and those who

operate them have had the training required to make them work flawlessly. In DC we do invest in the development of

proprietary tools, but above all in the group of professionals that operates them

Crowdsourcing management

platform

Optimizing consumer experience and the

marketing mix dynamic either continuously or

on a one-shot basis, comprises the usage of

clear, reliable and relevant metrics.

Consummetric is based on the efficient

implementation of theories, methodologies

and technologies aimed to build decision-

making scenarios framed in an accurate

reading of what consumers say, think, feel

and do in relation to the value-proposition

brands execute.

Consummetric

#adapt efficiently

Solutions

#adapt efficiently

Tools

Virtual Shelf & Stores

Simulator

Image Impact Platform

Mobile Surveys Apps

Video Analyzer Platform

Opino CATI & CAWI Platform

Online Propietary Panel

Platform

#adapt efficiently

Ten years of specialization on hybrid

marketing research techniques (on-off line).

A unique know-how.

When everything changes, marketing

research also changes

Why DatosClaros?

#added value

DC groups 20 professionals. We own an operations area, a project management area

and an IT team that articulate their efforts according to the specific needs of each

project. In each assignment we are always looking forward our client’s needs

providing continuous support across time.

We are a local company with regional

& global projection that regularly

perform multi-country studies.

Why DatosClaros?

Clients

Clients

Clients

www.datosclaros.com

Argentina

Conde 2024 1º B - CABA

+ (5411) 4107- 4107

datosclaros@datosclaros.com

Colombia

Carrera 47 N° 91 - 79 - Bogotá

+ (571) 744 – 9896

colombia@datosclaros.com