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An overview o
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30/09/2011
• Some background
• Which data sources are available to analysts
• Which sources are most commonly used - detail
• The rational use of these sources
Reactive number cruncher
v
Valuable contributor to the business
? ?
Manufacturer Wholesaler Dispenser
30/09/2011
Ex-fa
cto
ry
RSA
30/09/2011
EU PHARMA
MANUFACTURER PI
UK PHARMA
MANUFACTRURER
HOMECARE
WHOLESALE
REPACKAGING
UNITS
STORES
NHS
HOSPITALS
PRIVATE
CLINICS AND
HOSPITALS
HM PRISONS
DISPENSING
DOCTOR
EXPORT
RETAIL
CHEMISTS
MINISTRY OF
DEFENCE
PATIENTS
UK SUPPLY CHAIN
And this is a simplified version
Reduced spend on support services
including analysts
Increasingly risk-averse decision-making. More
questions asked of the data
30/09/2011
Analysts must add value
30/09/2011
Sales/Usage
• BPI/RSA/RxI
• HPA
• SCM
• Ex-factory
• DTP
• Homecare
reports
• Etc…
Patient/Rx
• Xponent
• CSD
• Longitudinal
databases
• GPRD
• Etc…
NHS/Gov’t
• QoF
• HES/SUS
• PROMS
• Census
• NHS IC
• FoI
• Etc…
Not an exhaustive list!
30/09/2011
BPI
• British Pharmaceutical Index
• National, monthly, all products and packs
• Projection to account for missing data
• Volume cashed up to NHS price
• Watch out for inclusion/exclusions
• Brand teams’ national monitoring of market
• Comparison of growth of different packs
30/09/2011
RSA/RxI
• Same source as BPI, though different inclusion rules
• Regional, granular, monthly
• Projection/redistribution/chain estimation
• Volume cashed up to NHS price
• Watch out for inclusion/exclusions
• Sales team measurement (eg bonus schemes)
• Can vary geographical presentation level (down to surgery)
30/09/2011
SCM• Same source as
BPI, though different inclusion rules
• Outlet level, including hospitals
• No projection – ‘reality’• Volume cashed up to
NHS price
• Commercial teams – egchemist quotas
• Investigations of buying patterns
DTP
• Only if you have a ‘direct to pharmacy scheme’
• Outlet level, including hospitals, homecare etc
• No projection – ‘reality’
• Volume and real prices
• Commercial teams – egchemist quotas
• Investigations of buying patterns
30/09/2011
HPA• From pharmacy stock control – usage by ward
• All products/packs monthly
• National – projected Regional – unprojected
• 90+% coverage in UK
• Own product at hospital level
• Competitor at ‘hospital brick’
• Reputation as a ‘tricky’ dataset….
• Hospital specialist team measurement
• Brand teams’ national monitoring of market
30/09/2011
HES/SUS
• Mandatory for English hospitals (PbR)
• Clinical coding of I/P, O/P and A&E
• Diagnosis, Procedures, Demographics
• High-cost drugs
• HES on-line
• Understanding incidence/opportunity
• Targeting of hospital resources
• Referral mapping
30/09/2011
• Pay/Reward/Incentive
• Targeting
• Ops planning
• Local Business planning
• Corporate reporting
• Your thoughts
• Which sources to avoid
30/09/2011
• Understand the data sources – don’t just rely on
vendors
• Get involved in the vendor management
• Understand and engage with your internal
customers
• Never just deliver numbers – give your view
• Present your own work where you can
30/09/2011
The following slides identify the main data sourcesavailable in pharma and their place within theproduct and data supply chain. Note these slides areabout the source of the data, not its use (e.g. eventhough RSA is used as a analogue for GP prescribingdemand, it is sourced from wholesale to chemists)
As the pharma supply chain is complex and variesbetween products, each slide covers only that part ofthe chain that is relevant to the data product. Wehave widened out only where necessary forcomparison.
30/09/2011
Pharma manufacturers
Pharma Wholesalers
Retail chemists
Dispensing Drs
Hospital pharmacy
RSA
BPI
RSA
BPISCMSCMSCM
Ex-factory
Product
Data source
30/09/2011
Pharma manufacturers
Logistics providers
Retail chemists
Dispensing Drs
Hospital pharmacy
DTP DTP
Product
Data source
DTP
30/09/2011
Manufacturers/wholesalers/logistics providers/repackaging units
Hospital Site Pharmacy
Cardiology ward
Respiratory ward
General ward
Homecare
HPA
Product
Data source
SCM
HPA HPA HPA
DTP
30/09/2011
Patient
Patient+
FP10
Patient+
Product
QoF GPRD,
CSD…
Xponent
30/09/2011
SUS/HES
Clinical
Coding