PowerPoint Presentation

PRESENTATION ON DATA COLLECTION

-ALEN PHILIP-

DATA COLLECTION

PRIMARY DATA

Primary data is the data collected directly from the respondent by the researcher

PRIMARY DATA COLLECTIONMETHODS

1.OBSERVATION METHOD

Under the observation method , the information sought by way ofInvestigators own direct observation without asking from the Respondent.For eg; in study relating to consumer behaviour;Instead of asking the brand of the watch used bythe respondent the researcherMay himself look at the watch.

Bias eliminatedCurrent information is gatheredIndependent of respondents willingness to respond1.Expensive2.Limitted information3.At times respondent may not be accessiblefor direct observation.

INTERVIEW METHOD

This method of collecting Data involves oral verbal Communications where Interviewer ask questions and Respondent give answers. there are 2 types of interviews;Personal interviewTelephonic interview

1.Personal interview Personal interview is a face to face interaction between the interviewer and respondent

2.Telephonic interview interviewing a person by means of a telephone

QUESTIONNAIRE METHODAquestionnaireis aresearchinstrument consisting of a series ofquestionsand other prompts for the purpose of gatheringinformation from respondents.

Practical

Large amounts of information can be collected from a large number of people in a short period of time and in a relatively cost effective way

Can be carried out by the researcher or by any number of people with limited affect to its validity and reliability

The results of the questionnaires can usually be quickly and easily quantified by either a researcher or through the use of a software package

Can be analysed more 'scientifically' and objectively than other forms of research

When data has been quantified, it can be used to compare and contrast other research and may be used to measure change

Positivists believe that quantitative data can be used to create new theories and / or test existing hypotheses

Is argued to be inadequate to understand some forms of information - i.e. changes of emotions, behaviour, feelings etc.

Phenomenologists state that quantitative research is simply an artificial creation by the researcher, as it is asking only a limited amount of information without explanation

Lacks validity

There is no way to tell how truthful a respondent is being

There is no way of telling how much thought a respondent has put in

SCHEDULE METHODSchedule is the tool or instrument used to collect data from the respondents while interview is conducted. Schedule contains questions, statements (on which opinions are elicited) and blank spaces/tables for filling up the respondents.

The schedule is presented by the interviewer. The questions are asked and the answers are noted down by him. The list of questions is a more formal document, it need not be attractive.

Questionnaire: It is a set of questions typed or printed and sent to the respondents through mail are post which should be returned back after answering.

Schedule: It is a set of questions which has to be filled by enumerators by asking questions to the respondents.

QUESTIONNAIRE V/S SCHEDULE

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