Dark matterenergy m1

Dark.

Matter.

Energy.

11 0 11 00 0 11 0 10

X00 11 X0 10 110 00

111 000 1000 10X 100

111 01 00 01 0001 001

001 0 10 1011 0

00001 011 01110 1001

010 01010 10X111 0 00

Dark.Matter.Energy. 1

We help strategic thinkers turn their

big scary dreams into ingenious ideas

that inspire and thrive.

These are the ideas that end up

changing the world.

This is what we do, this is why we exist.


Dream

Ideate Thrive

Human

Centred &

Inspired

Certainty

Performance


Our strategic process

We help people dream

bigger dreams that are more

human inspired, i.e. helping

them realise and visualise

how their dream can make a

difference in the world or in

someone’s life.

We help people ideate their

dreams with greater certainty,

focus and clarity.

We help people’s dreams and

ideas thrive, inspire and

become infectious. We help

to give their dreams the

ability to perform and have

impact in the world.


How we help strategic thinkers

Dream Ideate Thrive

Product:

Theoretical platform: Systemic Thinking + Theory of Constraints

Dark.Matter.Energy. is a systemic thinking and theory of

constraints based process that we use to find and

define wicked or complex brand problems. It is a our

brand audit and problem solving tool.


Scenario

Planning

Methodology

Ecosystem

Insights

Methodology

Design Thinking

Methodology to

help us construct

human centred

brands

Narrative,

Semiotics,

Artefacts and

Rituals

Methodology

Systemic Thinking

Methodology to turn

brand thinking into a

functioning and

healthy system

Systemic Thinking

Methodology that

helps us to define and

solve complex system

problems

Out multi tiered

strategic methodology

that focuses on

building memory

structure, attachment

and long term

behaviour change


The products we use to make our process more effective and scientific

Document Road Map

This will be of

interest to you when…

What is this? Why does it

exist? What does it

do? Why should it matter to you?

1 2 3 4 5


This will be of interest to you when… 1

# When you know you have a good brand and proposition, yet the brand is

not growing or is in decline

# You are facing undefined brand growth problems

# Brand has stopped growing or is in decline and you do not know why

# You need an objective voice in regards to why your brand has stopped

growing or performing

# Your brand proposition is not resonating with consumers and you do not

know why?

You need to consider the Dark.Matter.Energy. offering when you are facing

the following situations:


Do you have a great brand, with a great proposition and product offering - yet somehow it is

not growing? Sales have stagnated and has started to decline? It might just be that your

brand has a wicked problem.

Dark matter and energy is the invisible stuff that keeps the galaxy together and that makes it

grow. Wicked or complex problems are those hard to define and difficult to spot problems

that is destroying the magic or dark energy behind your brand. In order to help brands with

this very real problem, we developed the Dark.Matter.Energy. problem solving

methodology.

What is this? 2

A wicked or complex problem is a problem

that cannot be clearly defined or be solved

by conventional means and thinking.

More often than not the problem can only be

defined when the solution is found. Systemic

in nature these problems have significant

brand growth implications.

Systemic and Design Thinking methods are

exceptionally effective at pin pointing,

defining and solving wicked problems

Dark.

Matter.

Energy.


The Why of Dark.Matter.Energy? 3

More often than not modern brands face very complex hard to define problems and

constraints. Problems and constraints that can only be spotted and pin pointed by

objective, outside in audits and analysis.

Dark.Matter.Energy. is a methodology that we have developed to pin point and define

those critical complex problems that is stopping your brand system from functioning

properly. Often with brand strategy work, we easily become focused on communication,

how to enter new market segments or brand positioning work and so forth without

effectively addressing key brand constraints or concerns . In light of this, we felt that in

order to effectively help brands to grow, we needed to develop a niche and focused

methodology that could help brands to understand and solve the real problems and

constraints that are stopping brands from growing. Our process is

Systemic in

nature

Objective Outside in Performance

rules focused

All

encompassing

1 2 3 4 5


What does it do? 4 As a systemic thinking and theory of

constraints based process it helps us to

find and define wicked or complex brand

problems.

We audit and analyse your current

brand system in order to find the critical

brand growth pivot points, meaning

platforms and resulting brand patterns.

Using our proprietary methodology we

are able to define what the key

constraints are that is critically

influencing these key brand growth

components as well as why these

constraints are taking place. Once we

have done this, we are able to better

develop systemic solutions to the

constraints at hand. Dark.Matter.Energy. 11

5

The modern brand is more complex and more systemic in

nature due to the speed of innovation, changing consumer

needs and new world market environment.

With more complexity, increased speed of innovation, competition and the subsequent

market pressures, comes more intricate brand problems and constraints that needs to

be addressed. A great brand can be destroyed and weakened by those small complex

problems and issues. On a journey, if you are one degree off from your final destination,

this error causes a very slight deviation over a thousand meters, but it becomes a

severe deviation over a thousand kilometres.

When it comes to brand building, small things and details matter. It might not matter to

you, but it matters to the stakeholders who are not or has stopped supporting your

brand. The longer you leave it, the bigger the implications become.

Why does Dark.Matter.Energy. matter?


Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry

for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology

and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly

searching for new and more scientific ways to create more powerful and impactful brands that truly will add

value to the lives of all stakeholders.

Andre Le Roux

072 387 2079 [email protected]

Thys de Beer

082 565 5508 [email protected]

Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand

Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the

industry for over 10 years and he has recently completed his Master’s Degree researching the role of design

thinking in brand strategy.

Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.

“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands”

“I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.”


Dark.

Matter.

Energy.

11 0 11 00 0 11 0 10

X00 11 X0 10 110 00

111 000 1000 10X 100

111 01 00 01 0001 001

001 0 10 1011 0

00001 011 01110 1001

010 01010 10X111 0 00

Please Note that all information contained in this presentation is proprietary and remains the property of the owners [Andre le Roux and Thys de Beer] – all rights reserved. Information can only be shared if written consent is given by owners 14

Business

Dark matterenergy m1