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Daniel Magazine Usability Test

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Project: Conduct a usability test on Daniel Magazine's website and propose solutions (not yet implemented) to identified usability problems, prioritized by technical feasibility and importance. Role: - Recruit four participants to perform various tasks on the website - Prioritize problems by ease of fix and importance - Create mockups for potential solutions to usability problems - Create a deck to summarize findings to get stakeholder buy-in (CEO, developers) Skills Utilized: Usability Testing | Recruitment & User Interviews | Scenario & Task Creation | Design Patterns | Usability Recommendations | Prototyping | Visual Design Daniel Magazine: Daniel Magazine is a new publication for the strong, driven gay Asian male launching nationally in print and internationally on web. Daniel Magazine aspires to be the premiere lifestyle resource for the strong, intelligent, driven gay Asian man; to highlight gay Asian leaders and catalysts within various communities; to bring awareness to those uninformed of gay Asian lifestyles; to support initiatives that foster a healthy environment for the LGBTQ community; and to bridge the conversation between the heterosexual community and the LGBTQ community. Link: www.danielmagazine.com

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DANIELMAGAZINE

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“The site is slow and unclear” – Participant 1

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“Small text and not enough visuals” – Participant 2

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“It’s hard to share even if I wanted to” – Participant 3

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“Subscribing is a pretty bumpy process; too much going on” – Participant 4

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Age Occupation Came Out Period?

Gay Mentors Growing Up?

Societal Perception of

Gay Males

Faced Asian Gay Male Stigma?

LGBT Publications (Web / Print)

Person 1 28 Student High School Unsure Unsure / Oblivious None None

Person 2 22 Consultant College / Work Unsure Unsure None None

Person 3 25 Job Search To Friends: 2 years ago Unsure

Varies; Depends on geography &

racism Racial profiling

Google Takei, Random

Facebook pages

Person 4 36 Programmer 25 Nope; Wish he had mentors

Weak, effeminate,

disrespected None Advocate, Out