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Great Time To Be With Coldwell Banker Great Time to be in Real Estate Industry 2012 is……………

Danforthawards022212

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Page 1: Danforthawards022212

Great Time To Be With Coldwell

Banker

Great Time to be in Real Estate Industry

2012 is……………

Page 2: Danforthawards022212
Page 3: Danforthawards022212

19891990

19911992

19931994

19951996

19971998

19992000

20012002

20032004

20052006

20072008

20092010

20112012

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Years Units Sold

Historical Existing Home Sales 1989-2011 + 2012 Forecast (2007-2010 Data Reflects NAR® Re-benchmarked Data)

4,450,000

Page 4: Danforthawards022212

5 Key Industry Trends1. Major consolidation & realignment among brokerage firms

2. Implementation of advanced technology to have 1st point of contact with the consumer

3. Consumer Desire to be in control of the home buying/selling process (Referred to as Consumer Centric)

4. Persistent pressure from dot.comdiscounters and virtual companies

5. Gen Y Consumers influencing the sales process

Page 5: Danforthawards022212

A 3 - Way Leadership Position

#1 Operator in Nation #1 Real Estate Co in Nation

The #1 Real Estate Brand in the Nation

Page 6: Danforthawards022212

A Global Presence Rivaling Any Other International Real Estate Brand

3,100 offices and approximately 85,000 agents Worldwide in 51 countries on 6 continents

US Domestic Presence2,400 offices

Page 7: Danforthawards022212

The Leading Selling Real Estate Brand in America! 2010 Closed Dollar Volume Sold - 90 Leading National MLS' According to Terradatum Broker Metrics Producing Agents by Brand

-

20,000,000,000

40,000,000,000

60,000,000,000

80,000,000,000

100,000,000,000

120,000,000,000

140,000,000,000

2011 Realtrends Top 500 Broker ReportClosed Dollar Volume*

Leading Selling Networks in 2010* Survey of 831 Respondents with 500+ annual transactions sides. Coldwell Banker Data Includes Transactions From NRT, Inc

Clo

sed

Dol

lar

Vol-

um

e

Page 8: Danforthawards022212

NRT is America’s Largest Full-Service Real Estate Company

746 Offices

5,300 employees

44,000 agents

35 Metro Areas

4 Brand Names

12th Largest Commercial Firm

Real Trends Top 500 Report, April 2011

Page 9: Danforthawards022212

Coldwell Banker Previews® International A Hyper Exclusive Brand Within A Brand

13,547 Homes Sold over $1M Each in 2010

Avg. Price $1,850,000

$25 B Sales Volume in 2010

Dedicated Website

Unique Homes, Robb Report, Wall Street Journal & other Advertising Partners

Wealth TV and Behind The Gates Promotional TV- Michael Corbett of Extra TV, national Spokesperson

Page 10: Danforthawards022212

An Image and Reputation of Great Prestige & Distinction- Represented Owners’ of America’s Most Expensive Homes

2011The Spelling Mansion- 57,000 sq ft EstateHolmby Hills, CA$85,000,000

2010Le Belvedere-48,000 sq ft. French Chateau Beverly Hills, CA$85,000,000

Page 11: Danforthawards022212

Nielsen Comscore -

5,000

10,000

15,000

20,000

25,000

30,000

17,475

26,093

13,665

21,581

10,355

-

8,407

12,364

4,379

-

2011 Nielsen & Comscore National Real Estate Brands Unique Visitors

Coldwell Banker Remax WeichertCentury 21 Keller Williams

Page 12: Danforthawards022212

The top 10:1. Verizon 2. Farmers Insurance 3. Miami Children’s Hospital4.  Mohawk Industries5. McDonald’s 6. The Economical Insurance 7. ABF Freight 8. BB&T 9. COLDWELL BANKER REAL ESTATE10. McCarthy Building Companies

Real Estate Brands in Training Magazine Top 125COLDWELL BANKER        #9Keller Williams                   #73Century 21 Real Est.         # 96ReMax                              #108

Atlanta, GA February 13, 2012

Page 13: Danforthawards022212

Coldwell Banke

r RE

Keller W

illiams

Prudential R

.E.

Re Max

ERA

Sothebys

International

Corcora

n Gro

up

Long and Fo

ster

Exit Realty

0

50

100

150

200

250

Top 1,000 Agent Affiliations2011 Real Trends/WSJ Survey

Sides Volume Team Sides Team Volume

Num

ber o

f Tra

nsac

tions

Page 14: Danforthawards022212

Exclusive Presentations From Nationally Recognized Authorities:• Zan Monroe- Ninja Selling• Patrick Grandinetti from YouTube- (Google™)• Mike Zimbalist, Futurist-The New York Times• Housing Debate with Carl Rove and Robert Gibbs• Jim Gillespie (Named of the most Influential people in US Real Estate)

Reveal 2012 National Ad campaign featuring Tom Selleck Over 70 Education Breakouts with numerous Designation CoursesHuge Trade Show featuring one on one Technology coachingTwo Enormous Parties –

Opening night performance by America's Got Talent finalists “The Silhouettes” Closing night entertainment featuring X Factor contestant Brendan O'Hara

Live Music and Dancing, Open Bars with original cocktails created exclusively for Coldwell Banker®

Page 15: Danforthawards022212

2012 Annual Puget Sound Sales Rally Meydenbauer Convention Center- May 23

FeaturingZan Monroe

Ninja Selling is a system that is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. It is less about selling and more about helping people buy!

APPROVED FOR 8 CRS CREDITS!

THIS 8 HOUR COURSE MAY ALSO QUALIFY FOR 3 CE CLOCK HOURS (PENDING CE CREDIT REVIEW FOR WASHINGTON LICENSEES

Only $25.00 (includes lunch)

Page 16: Danforthawards022212

Our Vision . . . . .

The trusted source of innovative

real estate solutions, creating exceptional experiences

for all we serve