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DANE Exclusive Deals Introduction

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An introductory look at Engaging Results Communication's text message service DANE Exclusive Deals.

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Page 1: DANE Exclusive Deals Introduction

The Benefits to Your Business

a Division of Engaging Results Communications

Page 2: DANE Exclusive Deals Introduction

• Delivers exclusive deals and discounts from local businesses and organizations through SMS text message.

• Reaches an affinity group of consumers age 25-49 that have requested deals!

• Cross-profile to target specific users.• On average, DANE Exclusive Deals

releases one deal every day.• As of July 2011, DANE Deals has

3,500 subscribers and that number is growing every day.

The 411

Engaging

Interactive

Effective

Timely

Page 3: DANE Exclusive Deals Introduction

• You provide DANE Deals with the information and we do everything else.

• Mobile users subscribe and DANE Deals sends out text message alerts.

• Subscribers bring in the text message directly to your business to receive the discount or offer.

• DANE Deals provides subscribers with information regarding protection on compliance and best practices.

How Does DANE Deals Work?

Page 4: DANE Exclusive Deals Introduction

• 68% of Americans use text messaging.

• 98% of text messages are read within 15 minutes.

• The average adult (up to age 50) sends 4x as many text messages than phone calls, and younger adults send on average 3,000 texts per month.

• Many young adults do not have landlines and can only be reached through mobile devices.

• Text messages can be delivered to any mobile phone.

Why Texting?

Page 5: DANE Exclusive Deals Introduction

• Keep and increase customer retention.

• Create and manage loyalty clubs.

• Generate interest in your business and reach new customers.

• Instantly reach potential customers.

• Collect data of clientele and provide activity reporting for your business.

• Cost effective and efficient direct marketing.

What Can DANE Do For You?

Page 6: DANE Exclusive Deals Introduction

DANE Deals has found the effectiveness of deals ranked in this order: offering free items, offering free items with purchase, offering dollar amounts off of purchase, and offering percentage off of purchase.

The rule of thumb is: the bigger the deal, the shorter the expiration. Bigger ticket deals see fewer people but larger margins of return, while smaller ticket deals see more volume but smaller profit. Deal redemption relies heavily on perceived value of deal by consumer.

Deals have an average shelf life of 2-7 days.

Case Study:

With a day spa client, DANE Deals recently measured engagement of Facebook contests with and without DANE Deals involvement. When advertised solely through the day spa’s own Facebook page and website, they received 10 participants. With DANE Deals involvement, that number grew to over 250 in 4 hours.

Effectiveness of DANE Deals

Page 7: DANE Exclusive Deals Introduction

Text DANE411 to 30364 to have your business featured.

802 W. BroadwayMadison, Wisconsin 53713

Phone: 608-837-5270

Online: DaneTxt.com

Get Smart With Your Marketing: For More Information Contact Us!