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Newspaper: Daily Press
Circulation - Daily: 52,078 ; Sunday: 84,804
Audience – Daily: 129,340; Sunday: 212,243
dailypress.com UVs: 717,833/ 6 month average
PVs: 5.0 MM/ 6 month average
touch.dailypress.com UVs: 281,667/ 6 month average
PVs: 1.1 MM/ 6 month average
DIGITAL
EVENTS
Source: AAM Snapshot, March 2014; comScore, Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; 2013
Claritas
Bi-Weekly Pub: Virginia Gazette
Wednesday: 18,000;
Saturday: 21,000
10+ annual events
Over 200,000 attendees
Norfolk/Portsmouth/Newport News, VA – #44 DMA Reach 60% of the Newport News market with Daily Press • Daily Press is the #1 newspaper in the Greater Peninsula area
• dailypress.com is the #1 news & information website in the Greater Peninsula area
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
Daily Press Print Version
Exclusive Readers
167,514
Total Audience
223,708
Market Coverage
50.0%
dailypress.com Exclusive Online
Visitors
23,737
Print & Online
Shared Audience
32,457
Source: Scarborough 2014 Release 1. Note: Newspaper Audience = Daily Press
average daily or average Sunday; Website Audience = visited dailypress.com in
past 7 days. Newport News NDM
The Dominant Voice of the Newport News NDM
Extend Your Reach with dailypress.com
Daily Readership
119,597
9,380 4,370 3,261
Daily Press USA Today NY Times Wall St Journal
Population 18+ 447,723
Median Age 46.9
Median HHI $54,394
College Education 63%
Employed 54%
Own Home 65%
Demographics:
2014 Scarborough Rel. 1
dailypress.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index
Male/Female 47/53 12/13 98/102
College Educated 57 11 90
Own Their Home 69 13 106
HHI $100K+ 25 15 116
Professional/Managerial 28 14 110
Median HHI – $57,735; Median Age – 44.6
Daily Press Profile: Daily/Sunday % Composition % Coverage Index
Male/Female 47/53 44/46 98/102
College Educated 58 41 93
Own Their Home 76 52 116
HHI $100K+ 23 48 107
Professional/Managerial 27 47 104
Median HHI – $57,965; Median Age – 57.2
Market Profile: For Newport News
GENERAL DEADLINES Space:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
Material:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
DIGITAL OPPORTUNITIES • 26 blogs
• Search engine marketing
• Behavioral and geo-targeting
• Data capturing
Content and Media Opportunities
Other Advertising Opportunities
Living Here – The guide to everything that is happening in Hampton Roads! A
frequently used tool for residents seeking
information on schools, shopping,
entertainment, housing, recreation, healthcare
and more!
SU MO TU WE TH FR SA
Main News • • • • • • •
Your Money •
Business * * * * * *
Sports • • • • • • •
Good Life •
Life •
Life – Books •
Life – Savvy Fare •
Life – Home &
Garden •
Life – Ticket •
Life – Health •
Cars & Transport. •
Town Square • * Part of Main News
Distribution Map: Daily Press Circulation – Sunday: 84,804 – Daily: 52,078
Source: AAM Snapshot, March 2014
Preprint Capabilities: Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do: • Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique: • Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets
