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HOW TO RENOVATE AT YOUR HOME IN FUTURE ?
HKU MBA
PMBA6004 - Creativity and Business Innovation
C & W Associates
JUNE 12, 2010The Largest Asia’s RenovationCompany
copyright @ C & W Associates 2010
What’s our Need?Need?
Need?Need?
copyright @ C & W Associates 2010
copyright @ C & W Associates 2010
To establish a sustainable and integrated business platform for all parties to grow their business
To provide customers a one-stop service that is convenient and beneficial
History of Renovation
Earlier Stage 2-D Era 3-D Era
No computer,
customers just
choose from
the furniture stores
Interior designers
draw 3D graphics
to show the images
Interiors designers
draw 2D graphics
to show the images
copyright @ C & W Associates 2010
NO integration / collaboration among the different business parties
copyright @ C & W Associates 2010
Show flat without decoration清水房
INTEGRATED ONSITE Experience
copyright @ C & W Associates 2010
By using the integrated platform, all business parties can obtain business opportunities for
customers to their furniture / interior design among different providers and
Enable target customers to project the mix and match feeling of their favorite setting ONSITE
Visualize it in the flat LIVE
Foster an win-win business opportunity
The IdealityTM
Integrate your Ideas at our Platform
It is an Web-based integrated platform (http://www.ideality.com) to collect all data as below:
floor plans for all current or coming residential buildings interior design illustrations (3D render models) real products from various suppliers and advertisers
copyright @ C & W Associates 2010
copyright @ C & W Associates 2010
http://www.ideality. com
Account Login:
Account ID:
Password:GO
The IdealityTM
Integrate your Ideas at our Platform
Platform Demo - 1
Home Configurator Suppliers
login your account
copyright @ C & W Associates 2010
http://www.ideality. com
Home Configurator Suppliers
Floor Plan
Design Tools
Furniture
Appliance
search
Database Upload my own
3-D Imaging
Platform Demo - 2
The IdealityTM
Integrate your Ideas at our Platform
Search your floor plan
copyright @ C & W Associates 2010
http://www.ideality. com
Home Configurator Suppliers
Floor Plan
Design Tools
Furniture
Appliance
Database Upload my own
3-D Imaging
Platform Demo - 3
The IdealityTM
Integrate your Ideas at our Platform
Show flat without decoration清水房
copyright @ C & W Associates 2010
http://www.ideality. com
Home Configurator Suppliers
Floor Plan
Design Tools
Furniture
Appliance
Database Upload my own
3-D Imaging
Platform Demo - 4
The IdealityTM
Integrate your Ideas at our Platform
2D Floor Plan
http://www.ideality. com
Home Configurator Suppliers
Floor Plan
Design Tools
Furniture
ApplianceFloor plan
3-D Imaging
copyright @ C & W Associates 2010Platform Demo - 5
The IdealityTM
Integrate your Ideas at our Platform2D design on floor plan Selecting the furniture
http://www.ideality. com
Home Configurator Suppliers
Floor Plan
Design Tools
Furniture
Appliance
3-D Imaging
copyright @ C & W Associates 2010Platform Demo - 6
The IdealityTM
Integrate your Ideas at our Platform
Create your 3D image on selected floor plan
The RealityTM
On-Site Experience via our 3D System
It is a 3D Projection System which can project your furniture (3D render or real products) at on-site:
the system connect via PC easily via dedicated projector and steam base to project the 3D image at on-site feel the on-site experience
copyright @ C & W Associates 2010
copyright @ C & W Associates 2010
copyright @ C & W Associates 2010
copyright @ C & W Associates 2010
EASY INSTALL& DISPATCH
MORE REALISTICVS VIEW at PC
NOVEL IDEA atRENOVATION INDUSTRY
The IdealityTM
Integrate your Ideas at our Platform
The RealityTM
On-Site Experience via our 3D System
MeetMeet
When……..When……..
IDREALITYIDREALITYMore on More on Business Model Business Model
& & its Feasibilityits Feasibility
copyright @ C & W Associates 2010
HELIODISPLAY BASE UNIT SET at FLOOR - HELIODISPLAY BASE UNIT SET at FLOOR -
Ideality Web-based Platform Reality 3D Projection System
No need 3D glasses
Projection
copyright @ C & W Associates 2010
FurnitureDesigners
Interior Designers
providing a service to Clients
FurnitureRetailers
IdealityWeb-based Platform
Home Appliance Maker / Retailer
Reality3D System
Developers & Property Agencies
earning money $$$$for further investment
Free join and is a Closed Platform
Free JoinNo $$$$
Only for 1st hand market
copyright @ C & W Associates 2010
FurnitureDesigners
Interior Designers
providing a service to Clients
FurnitureRetailers Ideality
Web-based Platform
Home Appliance Maker / Retailer
Reality3D System
Developers & property agencies
earning money $$$$for further investment
is a Open Platform
Get Money$$$$
Expanding to 2nd residential market & commercial markets
$$
$
$
2nd Residential
market
Commercial market,
e.g. office/ restaurant
$$
3D Projection Technology - More advanced
copyright @ C & W Associates 2010
OPEN ClosedAccess
Public
Private
Control
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STAGE 1 STAGE 2
Platform Closed Open
Furniture New only Expand to used furniture (via 3D camera)
Market Only 1st hand residential Expand to 2nd hand residential and other commercial markets, e.g. office, restaurant
Revenue Source Only developers / property agencies
Expand to interior designer, furniture manufacturer and also user.
Moreover, data mining can sold to relevant parties
copyright @ C & W Associates 2010
• Performance
TimeEarly Stage
2D era
3D EraC&W Idreality 3D Renovation Platform
Idreality-Stage 1
Idreality-Stage 2
HOW TO RENOVATE AT YOUR HOME IN FUTURE ?
C & W Associates
JUNE 12, 2010The Largest Asia’s RenovationCompany
IDREALITYIDREALITYTMTM
HKU MBA
PMBA6004 - Creativity and Business Innovation
copyright @ C & W Associates 2010
Parties Problems Needs
Developers/Property Agencies
Mistrust from the buyers for the actual size of show flat
Way to show the flat can fit for many furniture settings
Individual Buyers Time consuming to browse through different furniture settings
A convenient system to browse different settings in one place
Interior Designers/ Furniture Retailers
Passive role to wait for buyers
A unique platform to advertise their products/ services
copyright @ C & W Associates 2010
What to serve •A unique renovation platform with integration of developers/ property agencies, interior design companies/ furniture retailers and individual buyers•A convenient platform to browse furniture settings from different companies•Onsite, live experience for 3D renovation projection
Why to serve To build a bridge between different parties, obtain a win-win situation
Who to serve •Developers/ property agencies, interior design companies/ furniture and individual buyers •First market: 1st Hand Property Residential Market•Secondary market: 2nd Hand Property Market, also for Commercial etc.
How to serve Stage 1: Closed Platform with free join of selected interior design companies/ furniture retailers attract the developers/ agencies to join rental of 3D onsite renovation projectionStage 2: Open Platform: Even individual owners can join the platform
How to make money •Stage 1: Rental charge/ project fee from developers / property agencies•Stage 2: Charges per usage of platform, advertising on platform, data of customers’ preference
Competitive advantages Unique, network effect, 3D onsite new innovation technologies
copyright @ C & W Associates 2010
3D TV
(like as Sony, Panasonic, Samsung)
3D Projection System
(like as watching on movie)
3D Projection system
(our case – Heliodisplay from US company IO2 Technology)
Resolution High Mid Low
View Area Max 60 inch Max ~400 inch - Max ~ 100 inch- Can project in the middle area, not require along a wall
3D glasses Active shutter 3D glasses
Optical 3D glasses No required 3D glasses
Reference Costing
Samsung 55inch- HK$48,800
400 inch – no information
100 inch ~ US40000 per set (incl. projector and base unit)
Appendix
3: Brief comparison of 3D Technology