Syed Zaheer Dilawar

Email: zdilawer@gmail.com Cell; 03224211115Lahore Pakistan Gender : Male 40 years Nationality: Pakistani

National sales managerDistribution network Operations -Inventory Management- P&L Management -Merchandising Strategies

A highly motivated and result driven sales professional offering 17 years of Marketing/Sales experience; with knowledge of Credit Risk Management and a strong desire to learn, contribute and make a positive difference to the organization. An M.Sc (Mathematic part-1) MBA Marketing professional possessing sound Experience, knowledge and understanding in ,

FMCG (Channel Sales), Dealer/ Distributor Management, Corporate Sales, Credit Risk Management with business acumen to positively contribute to the organization bottom-lines.Consistent record of maintaining strong business relationships with prospective

, clients.Leveraging from existing client portfolio in addition to strengthens Ability to adapt well and perform in new competitive environment, Strong demonstrable track record of delivering high revenue.

ACHIVEMENTS

Introduced hire purchase system with the help of existing dealers net work in

Dawlance(www.dawlance.com.pk)

Sale out more then 10,000 Refrigerator in first year

Professional Experience: Distribution Management : Identifying and developing channel partners for achieving business volumes

consistently and profitably. Evolving strategies & activities to achieve desired business objectives &

implementing recognition campaigns for enhancing motivation.

Ensuring cost effective logistics operations across the distribution channel and monitoring availability of requisite goods at the various sales outlets/ channels.

Developing channel partners for achieving business volumes consistently and profitably; defining & implementing KPI to measure distributor’s performance periodically.

Evaluating performance & monitoring of dealer sales and marketing activities 

Forvil cosmetic company General Manager–(May 2010 to Till date)

Main Responsibilities: Delivery of net profits, growth, operational excellence and employee

performance of the division.Responsible for the planning, development and implementation of aggressive and innovative sales and marketing policies/programs for principals and customers with a view to ensure adequate penetration, market share, product positioning, growth and performance.

Improve distribution and visibility of Open Market cosmetic products in coordination with distributors of other vendors. To achieve Primary & Secondary targets for cosmetic, 20 products, continuously provide on job training to DSR & motivates them for achieving organizational goals.

Head of sales-Premier trading services (pvt) Ltd Beaconhouse group. 02/09/2002 -30/04/2010

Main Responsibilities: http://www.beaconhouse.edu.pk

Expertise’s in hire purchase business, Deliver revenue at or ahead of budget, constantly review the market planning and marketing organization for, optimum structure and Performance, Purchased home appliances inventory from manufacturer and wholesalers, Specialist in corporate sales, manage the relationship with existing distributors and key customers, Initiate Joint marketing opportunities.

Advised dealers and distributors on policies and operating procedures to ensure functional effectiveness of Business, Prepared budgets and approved budget expenditures. Directed all promotional activities including (BTL) advertising and production of promotional materials.

Developed and maintained competitive intelligence. Coordinated closely with the marketing department to ensure that sales force had the materials and information that was required in promoting products and services.

Resolved customer complaints regarding sales and after sales service.

Reviewed operational records and reports to project sales and determine profitability .Directed, coordinate, and review activities in sales and service accounting and record keeping.

Reviewed reports presented by distribution channels and highlighted grey areas for further Investigation, thereby ensuring closure of gaps towards customer dissatisfaction

Branch Manager, Dawlance (Pvt) Ltd Home Appliance Company 1998-2002

Main Responsibilities:

Monitoring Channel Sales Operations & handling Distributors & their sales force. To strengthen & increase in the current Distribution network & appointing new

Distributors. Driving Sales, Identifying and plugging distribution gaps to further expand the

coverage. To maintain the availability of product in the market & responsible for launching,

promotion & other operations of the company. Achieving Primary & Secondary sales target. Monitoring/expanding the dealer/distribution network with a special eye on achieving

revenue/collection targets. Retail Operations: Managing retail outlets for maximum product coverage.

Monitoring effective merchandising at the outlets for product promotion activities.  Interacting with clients and assisting them for enhancing brand loyalty and customer retention. Establishing new stores from scratch through props to enhance store display, stocks, visual merchandising, windows etc. 

Team Management: Imparting /organizing training programs for achieving pre planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

Identifying potential locations & conducting feasibility studies for opening of new outlets.  Kohinoor Gee Mills Ltd sales executive. Lahore 1994-1998

Main Responsibilities

Sales & distribution network in the assigned area. Handling the team of distributor’s sales force & coordinating with them to achieve

sales targets. Maintain the availability of product in the market by handling retailers and

wholesalers. Achieving Primary & Secondary sales target. Responsible for launching & promotion of the products in assigned area.

EDUCATIONAL QUALIFICATIONS

M.Sc Mathematics(part-1) MBA 1994 Punjab University

PERSONAL PARTICULARS

Date of Birth: 08 Dec 1969.Marital Status: married.Languages Known: English ,Urdu, and Punjabi

SKILLS

Proficient in excel and Micro soft word having good knowledge of advanced excel

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