CUSTOMERS & FALSE ADVERTISING

WHAT IS THE PURPOSE OF ADVERTISING?

To raise awarenessTo encourage, persuade or

manipulate audienceTo increase the demand for

goods & services

WHAT IS FALSE ADVERTISING?

Advertising information & statements that are false & misleading or even deceiving customers

EXAMPLE OF FALSE ADVERTISING

SOLUTION FOR ERADICATE FALSE ADVERTISING?

Clearly spell out their expectation of users/ visitors in the T&C section

“Certify” reviewers by permitting only people who have bought a product to review it.