1. Customer Relationship Management in MIS By: RANJANI
2. Customer relationship management
3. Real world case
4. Summary
5. Avaya
6. Avaya IP
7. Major Clusters in CRMContact and account
managementSalesMarketing fulfillmentCustomer service and
supportRetention and loyalty programmes
8. Three phases of CRMAcquireEnhanceRetain
9. Benefits and challenges to CRMIt allows a business to
identify and target their best customers.It makes possible real
time customization and personalization of products based on
customer needs.It also keeps a track of a customers when he
contacts the company.
10. CRM failuresLack of understanding and preparation.
