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THE NEED FOR INSIGHTS $ CUSTOMER INSIGHTS OPERATIONAL INSIGHTS CREATE NEW REVENUE STREAMS react to changing behaviors improve speed, quality and costs via data driven products

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Page 1: Customer meetingdeck a16z-embed

THE NEED FOR INSIGHTS

$

CUSTOMER INSIGHTS

OPERATIONAL INSIGHTS

CREATE NEW REVENUE STREAMS

react to changing behaviors

improve speed, qualityand costs

via data drivenproducts

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CUSTOMER CONVERSATIONS ARE EVERYWHERE

Big Data Scale

Clou

d Ag

ility

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GETTING TO VALUECl

oud

Agili

ty

Traditional BI Big Data

Visualization Tools

Scale

INSIGHTS?

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SHIFTING FOCUS TO OUTCOMES

Drive Business PerformanceImprove Alignment

Clearly Attribute RevenueGet a Predictable ROI

Reduce IT BurdenSecure, Integrated, Managed

Data VisualizationTableau, Qlik, Spotfire

Analytics EngineCognos, Oracle, Business Objects

Data WarehouseOracle, Teradata, Netezza, Microsoft

ETLInformatica, DataStage, Boomi, Snaplogic

InfrastructureServers, Storage, Networking

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Data VisualizationTableau, Qlik, Spotfire

Analytics EngineCognos, Oracle, Business Objects

Data WarehouseOracle, Teradata, Netezza, Microsoft

ETLInformatica, DataStage, Boomi, Snaplogic

InfrastructureServers, Storage, Networking

As a Service

Start At Insights ‣ Intuitive Experience

‣ Time to Value‣ End-to-End Cloud Platform‣ Financial ROI

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Beyond BIData Visualization

Tableau, Qlik, Spotfire

Analytics EngineCognos, Oracle, Business Objects

Data WarehouseOracle, Teradata, Netezza, Microsoft

ETLInformatica, DataStage, Boomi, Snaplogic

InfrastructureServers, Storage, Networking

As a Service

Start At Insights

‣ Insights Engine ‣ Collective Learning‣ Your Success Is Our Success

‣ Intuitive Experience

‣ Time to Value‣ End-to-End Cloud Platform‣ Financial ROI

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5,000+ sales reps currently using GoodData

90%+ competitive win rate since partnering with GoodData

4x Cost savings versus internal IT approach

8+ Data sources integrated to predict ROI and improve digital marketing spend

#1 reason why customers upgrade

0 additional resources required to launch and manage e-commerce analytics

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Insight Acceleratorsto understand your customers

Custom Insightsto understand your business operations

Data Productsto generate new revenue streams

INSIGHTS AS A SERVICE

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ProblemConsolidate 40 unique data sources into single view to

track conversions from engagements to views

SolutionSocial and Digital Analytics

Results

‣ 20+ unique media channels and digital properties exposed to insights

‣ Time spent on report generation reduced from 90% to 20%

‣ Raised IT role to strategic

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Problem: Provide customers with access to insights

Solution: Powered By GoodData

Result:

‣ #1 reason why customers upgrade

‣ #1 reason why trials convert

‣ Created a new line of business resulting in significant revenue increase

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NEXT STEPS‣ Recommendation 1‣ Recommendation 2‣ Recommendation 3‣ Recommendation 4

‣ Recommendation 5‣ Recommendation 6‣ Recommendation 7‣ Recommendation 8

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LEADING ENTERPRISES AND TECH COMPANIES PARTNER WITH GOODDATA

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Hewlett Packard

ProblemGet clear view into marketing spend and impact on sales

and product lines. Need clear revenue attribution.

SolutionSales and Marketing Analytics

Results

‣ Response time improved dramatically

‣ Rapid, data-driven decision making

‣ Product-line analysis launched

‣ Culture changed to startup mentality

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ProblemConsolidate 40 unique data sources into single view to

track conversions from engagements to views

SolutionSocial and Digital Analytics

Results

‣ 20+ unique media channels and digital properties exposed to insights

‣ Time spent on report generation reduced from 90% to 20%

‣ Raised IT role to strategic

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ProblemProvide call centers real time access to

analytics on performance

SolutionPowered by GoodData

Results

‣ Advanced analytics with ad hoc capabilities

‣ Key differentiator in a crowded market

‣ Customers choose BolderThinking because of advanced analytics

BolderThinking

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ProblemOn-premise BI issues for JD Edwards ERP customers

SolutionSales, Marketing, Inventory, Financial, Manufacturing, IoT

Results

‣ Proof-of-concepts completed in less than a day

‣ Customer up and running in a day

‣ Improved resource allocation greatly

‣ 360-degree view of business

‣ Additional revenue stream

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Insight Engines

Insight Engines

Business Executive

Business Analyst

Insight Engines

Data ExplorerPublish

Conn

ect o

r pus

h

Cloud Connect

ETL

SDKsAutomationVisualization

Custom RuntimeAutomation SDK, Predictive Extensions

Secure.GoodData.com

EncryptedBackups

Share

Dashboards

Reports

Metrics

What Data & How to See it?

Match Datato Business

Compute Analytics

Generate Code

START AT INSIGHTSDATA PIPELINE CONSUME

Big Data Store

Exte

nsiv

e AP

IsPu

blic

, RES

T, JD

BC/S

QL Data Pipeline Service

Collective Intelligence

Cloud Computing Fabric

Cloud Control Center Health and Performance Monitor

Operating System and Hardware InfrastructureVirtual environment with high performance, redundancy, networking

Technical Staff

Analytical Designer

ADSAgile Data-Warehouse Service

Structured Transformed

Multi-Tenant Columnar Database

Cluster SQL

Platform

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18

Insight Engines

Insight Engines

Business Executive

Business Analyst

Insight Engines

Data ExplorerPublish

Conn

ect o

r pus

h

Cloud Connect

ETL

SDKsAutomationVisualization

Custom RuntimeAutomation SDK, Predictive Extensions

Secure.GoodData.com

EncryptedBackups

Share

Dashboards

Reports

Metrics

What Data & How to See it?

Match Datato Business

Compute Analytics

Generate Code

Big Data Store

Exte

nsiv

e AP

IsPu

blic

, RES

T, JD

BC/S

QL Data Pipeline Service

Collective Intelligence

Cloud Computing Fabric

Cloud Control Center Health and Performance Monitor

Operating System and Hardware InfrastructureVirtual environment with high performance, redundancy, networking

Technical Staff

Analytical Designer

ADSAgile Data-Warehouse Service

Structured Transformed

Multi-Tenant Columnar Database

Cluster SQL

Platform

Significant GoodData IP Open Source or Commercial SoftwareManaged & Operated by GoodData