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LoyalMark offers Customer Loyalty Solutions that will not only attract new customers but retain new and existing customer as loyal customer for a long time. Each Customer Loyalty Solution Program created for clients are custom tailored to the clients needs. All programs will have a reporting system that will allow your to better tailor your marketing plans. For more information visit: www.LoyalMark.com
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Customer Loyalty Solutions
LoyalMark is a division of KESM Transaction Solutions, Inc. is a company founded in 2001.
Today, we are a leading North American Loyalty Marketing Solutions provider.
LoyalMark is one of the premier gift and loyalty companies.
LoyalMark focuses on the retail merchant industry with innovative value-added solutions utilized at the point-of-sale.
Technology-rich solutions that provide marketing advantages for our clients.
Who is LoyalMark?
NavisTran: Interac certified payment gateway. Enables the secure processing of high-speed
Internet and wireless GPRS based financial
transactions. Meets all required standards including PCI-DSS
Level 1.
Paragon: Integration toolbox simplifying integration efforts
of POS systems to credit/debit/gift/loyalty card
acceptance devices. Successfully used to integrate various POS
systems.
Other Solutions
Customization Services: Our strength is in our ability to provide solutions
that meet our customers unique requirements We view our customized services as a major
competitive differentiator
Other Solutions
KESM Financial: Offer your own Private Label Credit Cards;
promote your brand, eliminate your in-house
accounts and offer payment flexibility to your
customers Our Private Label Program opens doors to
endless customer relationships
“97% of North Americans belong to at least one loyalty program - Consumers are looking for any advantage they can get when it comes to making purchases”*
Acquire new customers Retain existing customers Generate brand respect and appreciation Expand customer relationships with excellent feedback
Enrolled customers have higher average spend rates DATA Collection: Know who your customer is, what they are
buying, where they are buying, when they are buying… TARGET MARKETING Secure transactional and data collection Comprehensive, confidential reporting for analysis
Influence your customers purchasing behaviors and patterns by guiding them towards specific products, locations, frequencies, etc…Consistently boosting sales and profits
*AC Neilsen Panel Track Loyalty Card Study
Why Implement LoyalMark?
LoyalMark provides unique offers at the time of the transaction:
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Electronic Purse
Points or Dollars
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Buy
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Program Slots – Loyalties & Tickets
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Manage up to 36 simultaneous programs/promotions on a single card!
Multiple Concurrent Program Support
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Through its extensive use of parameters, LoyalMark can create programs easily - allowing us to quickly meet our customers’ program and promotional requirements.
Program Management:Easily and quickly create, maintain and update multiple loyalty programs via GUI interface
LoyalMark Features
Product (SKU) Minimum Spend/Quantity Type Accumulation Start & End Dates Value or Frequency Based Delayed Reward Linked to other Programs Different Accumulation Rates Non-linear Formula Double rewards toward the end
of a sales period to achieve sales targets
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Stair Step: Set tiered non-linear or linear percentages to accumulate points, based on dollar amounts.$2,500 = 10%
$4,000 = 15%
$1,000 = 5%
$10,000 = 20%
B2B Loyalty Program: Create powerful, strategic merchant relationships amongst other program partners.
Advanced Features
Tiered: Especially relevant for franchises. Different incentives established across different levels of an organization.
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Redemption Reward Options(balance reduction strategies)
B2B Initiatives Offer points to be redeemed at partnering businesses
Reward point redemption with more points
Offer point redemption specials on higher margin items
Redeem points for specialty promotional items
Offer product rewards at POS
Revaluate point currency value at any time
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Gift Cards
LoyalMark can import/run/manage your existing Gift Card
program at no charge.
Reloadable
Pin based security
Fixed or flex denomination
Web-based bulk activations
Web-based administration and reporting
Centralized accounting
3rd Party sales (i.e. InComm, Blackhawk)
Custom webpage for customers to register their card to
protect the balance, check their balance and view
transaction history online
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Mobile App
LoyalMark can develop and manage a mobile app that
functions on Apple, Android and Windows phones with the
following features:
1. Landing Page(Home Page)
2. Geo Location Technology
3. Products
4. Promotions
5. Loyalty/Gift Program Registration(Enrollment Form) - User
can update via Web Service or Webpage
6. Loyalty/Gift Balance Enquiry
7. Display Account # Via Bar Code or QR Code
8. Proximity Based Capabilities
9. Social media integrations
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LoyalMark provides a range of monitoring and reporting tools that allow to easily and quickly view a wealth of customer information.
Microsoft Reporting Services allow for approximately 25 supplied reports which provide information on:
System management and settlement Merchant activity Cardholder activity Program Activity
Merchant loyalties Product loyalties Passes
Assess Results
Compare to initial goals
Analyze Data
Collect Data
RunPrograms
Implement Programs
Create Programs
Identify Target &
Goals
Additional reports are easily generated by using Microsoft Reporting Services. From these reports, LoyalMark is able to closely monitor loyalty activity and create a feedback loop thereby ensuring that loyalties are as effective as possible.
Reporting Overview
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Reporting - Loyalty
LoyalMark provides a range of standard reports that can run at any time.
LoyalMark also allows customized reports easily and quickly providing a wealth of detailed customer information
Allows for the selection of various customer criteria’s for marketing campaigns.
Build a detailed customer specific list at the most detailed level.
Target market to your customers.
LoyalMark can quickly and easily integrate to any email software
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Reporting - Loyalty
Samples of messaging you could use to increase your business are:
Send a message to all the customers you haven’t seen in awhile
Send a message informing the males/females in your program about a new product or service specific to their gender.
Send a message thanking the members for registering, offer bonus points etc...
Send a message to your best customers. Let them know you are thankful for their business.
Let customers know how much their points are worth. Let them see the value in the program.
Account Management
LoyalMark will provide its own experienced dedicated account manager.
You will be supported from initial program design, through to rollout and beyond.
The account manager will respond quickly to any issues that arise with the program and will work closely with to resolve them in a timely manner.
The account manager will also ensure that ’s program is
adhering to the best practices learned over the years by the LoyalMark team.
2nd Level Customer Support
Second Level support, or Technical Support, involves our team of engineers and developers who have an in-depth knowledge of our technology.
They are able to provide escalated support services to all of our customers 24/7 through our 2nd level 800 service, email and paging.
Field level support is available when required.
Once a problem is resolved, the support lead provides a detailed description of the investigation, including the steps that led to the solution, and then, the incident is closed.
A document containing the detailed problem description and solution will be sent to and a copy is stored for future reference/review.
LoyalMarks training program will ensure is well prepared and understands the new Loyalty Card Program.
LoyalMark will provide all the necessary training for head office staff.
Training is done in a train-the-trainer format, although LoyalMark can accommodate other
training plans for all locations if required.
Once training is complete, employees will have a clear understanding of how to administer and run the program.
If any questions do arise, store employees will also be able to obtain help from the LoyalMark bilingual support team 24/7.
Training
LoyalMark can provide you with its own 1-800 number.
Our Help Desk / Customer Support Services operate on a 24/7 schedule and we respond immediately to every call with a live support specialist.
We utilize a fully integrated Help Desk Ticketing system developed specifically for our business which tracks all support calls and incidents
It is our belief that Our Help Desk / Customer
Support team be staffed by our own fully trained
employees and NOT outsourced.
Our Help Desk also incorporates built-in escalation
capabilities and through these escalation levels, we are able to respond quickly to any issue.
1st Level Customer Support
FREE Loyalty eBooks
“How To Build A Successful Loyalty Program”
&“Why Loyalty Programs Aren’t Just For Big Businesses”
