CUSTOMER EFFECTIVE WEB DESIGN

By: Vikram.G.BLecturer, P.G Dept. of Commerce

V.D.C

What is Web Design for E-Commerce???

E-Commerce web design is generally defined as the planning, creation and arrangement of files, text, graphics and processes used within an E-Commerce enabled website.

The files make up different sections of the site which typically include pages, categories, subcategories and products.

E-Commerce web design is commonly referred to as web design, web development, site design, site development, shop design/development, store design/development, web store design/ development.

Traditional Design V/S Modern Design

Web designs have evolved over the years from plain looking designs with few graphics and little appeal to fully interactive E-Commerce sites using the latest in graphic design and programming technologies.

The days of simple layouts and designs are pretty much done with as competition increases and more merchants are attempting to improve the look, feel and usability of their E-commerce designs.

Now it is more common to see gradient graphics, more options for shoppers, features surrounding customers, better layouts, faster load times, videos, more payment options and much more.

New age E-Commerce design is about being creative and original, pretty much anything that can be thought of can be accomplished using current E-Commerce design technology for an E-Commerce business.

Web Presence Goals:- Attracting visitors to the web site.

Making the site interest enough that visitors stay and explore.

Convincing visitors to follow the site’s links to obtain information

Creating an impression consistent with the organizations desired image.

Building a trusting relationship with visitors.

Reinforcing positive images that the visitors might already have about the organization.

Encouraging visitors to return to the site.

Why people visit a web site:

Every visitor is a potential customer

learning about product and services.

buying the products and services that the co-offer

Obtaining general information about the company for investing or credit granting.

Obtaining financial information about the company so that one cans incest.

Knowing about the people who manage the company.

Obtaining contact information about a person or a department.

HOW TO MAKE YOUR WEB PAGE LOOK GOOD???

Consistency.

Make effective and selective use of graphics.

Choose colors carefully.

Page design.

Factors affecting website design decision:

content: Overall objective of the company goals,

mission, vision, statement, logo. Objective of the web site Target audience-all the stake holders

Presentation: the presentation is in the form of text and language. It should be very simple and clear. And also it contains images and multimedia.

structure: home page should have links to all pages All other pages should be meaningfully

interlinked. Buttons, scrollbars, windows should be used

with in

aesthetics: appropriate font size should be used color scheme should be pleasing layout should be clear Multimedia-video, audio, and etc. Photograph could be used to increase

effectiveness.

technology: hardware, software issues Web design should take into account of all

possible web browsers from oldest version so that it serves the users with oldest web browsers.

Web page should be so design that it is well received even on the smallest monitor.

File format design only viewing- HTML File format from copying- adobe PDF File for computation- EXCEL

Review and research: web site should be periodically review and updated. They test the usability. And it is used in the profile study.

Process of Web Design: REGISTERING A DOMAIN NAME.

HOSTING.

ISP LIABILITY

WEBSITE DEVELOPMENT IN-HOUSE DEVELOPMENT VS. OUTSOURCING WEBSITE DEVELOPMENT AND INFRINGING

CONDUCT/CONTENT MARKETING AND ADVERTISING