Customer Development Power-Ups

Customer dev power-ups

#HackCustomerDev

Lean Start up Conference 2015#LeanStartup#HackCustomerDev

How well do you know your Customer ?“No.1 reason for failure, cited by 42% of polled startups ” - C.B.Insights

#HackCustomerDev

Questions facing you ?

Who ..are interested in your product ?are your power users ?

How ..do you reach them ?do you collect feedback at scale ?

What ..are your customer’s preferences ?are features do they hate / demand ?

#HackCustomerDev

Customer dev is hard

?#HackCustomerDev

Time

Money$Resources

Hacking your early research

Online data + Analytics + Creativity = Preliminary Market Insight !

#HackCustomerDev

Hacking customer development

User data ..Time spent online: 21hrs/week

Unbiased ..Passive, honest, from right users

#HackCustomerDev

Methodology

Where are your users

Online

Can you

Minethe info manually

#HackCustomerDev

Loopthe info mining,scrape

Process the data and

Analyse

Hacks & DIY Power-ups

for tech startups, small businesses, even individuals..

#HackCustomerDev

CaseStudy - LensBricks

Exploring home monitoring..

Smart camerasfor consumers

#HackCustomerDev

Who are the current buyers ?

What are the main use cases ?

Where are the gaps ?

Methodology

#HackCustomerDev

Identify modelcompetitors

Where can you find their users

Online MineLoop

Analyse

Who buys home monitoring/security ?

#HackCustomerDev

Scrape & clusterprofile data

Who buys home monitoring/security ?

#HackCustomerDev

53% Male78% married | 29% parents$38k avg income pa ( individual )

Construction professionals, Realtors, Members of military, consultants & IT professionals

Affiliations to : Apple store, Verizon, Best Buy, Home Depo and Radio shack

53-70% Male 90+% Married | 25-47% are Parents. $57k - $68k avg income pa (individual )

Entrepreneurs , Senior Managers , Sales/Marketing Managers,focus on Tech & Travel

Affiliations to : Apple Store, Best Buy, Verizon Store, Roku and Sprint Store


#HackCustomerDev

Wrote script to mine data

Analysed using excel

No coding method:Use kimono labs +

wordCloud


#HackCustomerDev

Summary - 1900 reviews:(as of Nov 2014)

Security usage ~40%Baby/Child monitoring ~26%Pet monitoring ~22%Miscellaneous ~12%( lawn, elderly )

What are the gaps ?

#HackCustomerDev

Wrote script to scrape data

Analysed using excel

No coding alternate:Use kimono labs +

wordCloud

What are the gaps ?

#HackCustomerDev

Write code to scrape

OR Analysis in excel

What are the gaps ?

#HackCustomerDev

Pros:Easy setup ~ 90%HD video quality ~75%Night vision ~40%

(results are based on data mined as of Dec 2014)

Cons:Monthly subscription ~70%False alerts ~55%Wifi/Connectivity ~30%

CaseStudy - LearnLingo

Who could potentially buy ?

How to reach potential buyers ?

Marketplace to learn language

while you travel

#HackCustomerDev


#HackCustomerDev

tweets about “learning language”“learning chinese”

…..


#HackCustomerDev

Engage personally(learn & feedback)

Targeted marketing(A/B test, sell)

+

tweets about “learn language”

add to google spreadsheet

CaseStudy – Igloo

How to reach out to potential customers quickly ?

Service providerto real estate agencies

#HackCustomerDev

How to reach potential buyers ?

#HackCustomerDev

where would agencies be

listed ?

how todownload

their details

reach them at scale ?

CaseStudy – Megha

How to survey other developers on their preferences & practices ?

Created software to be used by biometrics developers

#HackCustomerDev

Who to reach potential users?

#HackCustomerDev

Wrote script to automate

How can you implement ?

#HackCustomerDev

How can you implement ?

Find

Online

Minemanually

#HackCustomerDev

Loop Analyse - Use DIY tools - Code Write/use code Get code written - Non coding Mturk, Upwork

- Use DIY tools Existing tools Excel addins - Code Write/use code Get code written - Just look !

List of tools

#HackCustomerDev

Demographics ProFollowermonkSimplymeasureTwittersheepHootsuite

Web ScrapingKimonoLabsImport.ioFminerScraperWiki

Social Media AppstoreAppAnnieMoAppAppFigures

IFTTT

Limitations

#HackCustomerDev

“ With great power, comes great responsibility ! ”

Just Hacksand not full blown solution

MisleadBad experiment design

Private dataBe respectful !

Hope that was helpful !

#HackCustomerDev

Email: [email protected]: @agarwal__gauravLinkedin: https://www.linkedin.com/in/gauravragarwal

Need any help, please reach out !

Pls join / reach out

Quick 5 mins

Hands-on exercise

Hands on exercise

#HackCustomerDev

Lets scrape amazon.com for product reviews ..

Its easier than you think ..

Kimono labs + Amazon + WordClouds

#HackCustomerDev

Step1: Install Kimono Labs

1) Switch to chrome browser2) Go to https://www.kimonolabs.com/3) Click Sign-up & create an account4) Click on the kimono labs icon on the center of the page. It says “click to install”5) Add/Install the chrome extension

https://www.kimonolabs.com/

https://www.kimonolabs.com/


#HackCustomerDev

Step2: Go to product review page on Amazon

1) Go to amazon.com2) Search for you product and go to the product page3) Scroll to the bottom and click on “See all 2362 customer reviews”


#HackCustomerDev

Step3: Scrape using Kimono Labs

1) Click on kimono labs chrome extension, wait for it to load2) A pop up appears, familiarise yourself with the controls3) Selecting “Title” of review:• Click on title of any review – yellow box should appear. Now click on title of another review . You

should see “Title” of all the reviews selected.3) On the kimono lab tool bar, click on the plus sign. 4) Selecting “Description” of review:• Click on description of any review – yellow box should appear. Now click on description of another

review.


#HackCustomerDev

Step3: Scrape using Kimono Labs

5) Selecting “Number of stars” of review:• Click on the “number” besides “star” for any review – yellow box should appear. Now click on same

entity for another review.6) On the kimono lab tool bar, click on “open book sign”7) Scroll to the bottom of the page and click on “4” in pagination number tab


#HackCustomerDev

Step4: Downloading the data1) Provide your login details2) Provide a name for your API Change “5 pages maz” to “25 pages”3) Click on “create API”4) Click on the link for your API5) Let the crawl complete if its in progress6) Click on “Data Preview” tab7) Click on “csv” and then “Download” button on the right to get the data


#HackCustomerDev

Step5: Make sense of data1) Open the .csv file in excel2) If you are an excel/scripting ninja, you can do text analysis, sentiment analysis, etc3) For others, lets use an online text analysis tool4) Go to “worditout.com” or “tagul.com”5) From the excel sheet, copy the title or description column and paste it on the tool6) Generate word cloud7) Remove unnecessary words from wordlist like “dropcam” “pro” “camera” to leave only the

adjectives/verb

Business

Customer Development Power-Ups