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Customer development
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Zagreb, 23.10.2014.
Stevica Kuharski@kstevica
CUSTOMER DEVELOPMENT
Definicija startupa
Uspjeh nije opcija. Uspjeh je lutrija.
“Build it and they will come”
Customer development
“No Business Plan Survives First Contact With A Customer”
Steve Blank
Primjer – VW Phaeton
MVP
Izvrsno rješenje za pogrešan problem
PRICING