Front line staff are asked to gather email addresses from asbroad a cross-section of people visiting as possible, and fromas many people as possible in total. This is because theresults of the survey of customers will be most reliable – andmost useful - if a large and representative survey sample isachieved.

Staff should not attempt to collect contact details from thosethey think will be happy to help - this can skew your data.

Ask the first customer whoapproaches the receptiondesk at the beginning ofevery hour, or half hour.

If this person declines toprovide their contact details,ask the next person whoapproaches the receptiondesk.

CONSISTENT TIMING

APPROACHING OTHERS

APPROACHINGTHE RIGHTPEOPLE

Continue this routine until atleast one person has enteredtheir contact details each hour,using the iPad survey app.

Staff should continue collection of contactdetails throughout the day (and evening,

depending upon opening hours). The aimis to collect at least 10 email addresses

every day.

1 PERSON EVERY HOUR